Lisa J ✓

YouTube @lisajmakeup Lifestyle (sociology) 📍 United States

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Subscribers

370K

🔥 Buzz rank

#2,295 ▼362

Total Views

59.51M

Videos

1.5K

Channel age

12 yrs

Est. monthly earnings

$1.5K – $2.9K

436.9K total audience across 2 platforms

YouTube · 370K TikTok · 66.9K

How we estimate

~389.2K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. Yearly ≈ $18K – $34.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

164.5K views The REAL Reason Your Concealer Looks Cakey (And How to Fix It Fast) ✨

44.6K views This Keeps Lipstick On ALL Night

43.9K views The Secret to Long-Lasting Blush

42.8K views Sephora Savings Event 2026: What to Buy & What to Skip

▶️ Featured Video

42.8K views

📈 Performance

Typical video

16.1K–25.6K views

Median 19K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3.3× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

27.8K

Avg views / video

1.1K

Avg likes

Avg comments

4.14%

Engagement rate

3.3

Uploads / week

38.4K

Lifetime avg / video

161

Views / subscriber

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2014 — 12 years ago.

🏆Ranked #2,485 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #413 in the niche.

👁️Averages 27.8K views per video.

📤Posts about 3.3× per week.

💬4.14% engagement rate.

🚀Gained 1K subscribers in the last 7 days.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
4.14% engagement — above the ~3.5% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 20% Female 80%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Lisa J's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

BetterHelp

Nebula

Audible

Incogni

Epidemic Sound

Genshin Impact

About

Former MAC Cosmetics Trainer, Makeup Artist and Founder of BK Beauty. Practical makeup tips from a Pro MUA.

xoxo- Lisa J

Mailing Address:
Lisa J
506 E Saint Elmo St., Suite A-1
Austin, TX 78745
Merch coming soon 🔥