BabsBeauty ✓

YouTube @babsbeauty Lifestyle (sociology) 📍 United States

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Subscribers

415K

🔥 Buzz rank

#42,724 ▼31171

Total Views

59.79M

Videos

935

Channel age

11 yrs

Est. monthly earnings

$366 – $706

How we estimate

~95.1K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. Yearly ≈ $4.4K – $8.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

147.2K views BEST Black Friday & Cyber Monday Beauty Deals! #makeup #blackfriday #beautysale

27.4K views HUGE SEPHORA SALE HAUL SPRING 2026!

26.7K views HUGE SEPHORA HAUL MARCH 2026!

25.1K views TRYING HOT NEW MAKEUP FROM SEPHORA... OMG 😍

▶️ Featured Video

27.4K views

📈 Performance

Typical video

11.9K–21.5K views

Median 16.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

1.1× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

21.2K

Avg views / video

1.2K

Avg likes

151

Avg comments

6.56%

Engagement rate

1.1

Uploads / week

63.9K

Lifetime avg / video

144

Views / subscriber

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2014 — 11 years ago.

🏆Ranked #2,339 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #373 in the niche.

👁️Averages 21.2K views per video.

📤Posts about 1.1× per week.

💬6.56% engagement rate.

🏅Earned the Silver Play Button for passing 100K subscribers.

📍Based in United States.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
6.56% engagement — above the ~3.5% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands BabsBeauty's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

I'm a self proclaimed beauty lover that brings close up, filter free reviews without the fluff. I post detailed, in depth reviews as well as makeup tips & tricks I've learned from being a part of the beauty community for over 10 years. My main goal is to connect with fellow beauty lovers & recommend the absolute best products on the market!

#MakeupTrends #tryingnewmakeup #makeupreviews #newmakeup #almost40 #makeuphacks #Makeup #Sephora #Ulta #ViralMakeup #NewMakeup #natashadenona #armanibeauty #luxurybeauty #Beauty #Luxury #highendmakeup #NewLaunches #dior #yslbeauty #MakeupReleases #MakeupTutorial #BestMakeup #NewatSephora #worstmakeup #Viral #makeup2026