faceovermatter

faceovermatter ✓

YouTube @faceovermatter Lifestyle (sociology) 📍 United States
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Subscribers
425K
🔥 Buzz rank
#42,713 ▼31169
Total Views
62.58M
Videos
738
Channel age
12 yrs
Est. monthly earnings
$652 – $1.4K
📊 Content format · share of recent views
⚡ 96%
4%
⚡ Shorts 96%  ·  ▶️ Long-form 4% — brands place & price integrations differently across the two.
How we estimate
~3.51M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 96% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $7.8K – $16.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Luxe up your laundry #UnstopablesPartner with the NEW @unstopables Unlimited Collection!25.92M views Luxe up your laundry #UnstopablesPartner with the NEW @unstopables Unlimited Collection! Celebrate dad! Ralph's Club New York @ralphlaurenfragrances #RLFragrancesPartner #RalphsClubNewYork1.98M views Celebrate dad! Ralph's Club New York @ralphlaurenfragrances #RLFragrancesPartner #RalphsClubNewYork The Lord is so faithful to give us a church home 💐🥹74.8K views The Lord is so faithful to give us a church home 💐🥹 it’s never looked this good ✨🤍 sooo proud53.7K views it’s never looked this good ✨🤍 sooo proud

▶️ Featured Video

53.1K views

📈 Performance

Typical video
23K–34.3K views
Median 27.7K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
1.4× / week
Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.
597.3K
Avg views / video
2.5K
Avg likes
128
Avg comments
0.44%
Engagement rate
1.4
Uploads / week
84.8K
Lifetime avg / video
147
Views / subscriber
96%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2013 — 12 years ago.
🏆Ranked #2,305 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #366 in the niche.
👁️Averages 597.3K views per video.
📤Posts about 1.4× per week.
💬0.44% engagement rate.
📱96% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

44/100 Fair
  • Est. 67% real, active audience · High fake-follower risk.
  • 0.44% engagement — below the ~3.5% typical for this size.
Est. authentic audience
67%
Fake-follower risk
High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 24% Female 76%
Age · peak 25-34
13-1710%
18-2429%
25-3433%
35-4418%
45+10%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands faceovermatter's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify BetterHelp Nebula Audible Surfshark Epidemic Sound Genshin Impact

About

𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐦𝐲 𝐝𝐚𝐢𝐥𝐲 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞, 𝐦𝐲 𝐰𝐚𝐥𝐤 𝐰𝐢𝐭𝐡 𝐉𝐞𝐬𝐮𝐬, 𝐚𝐧𝐝 𝐬𝐨 𝐦𝐮𝐜𝐡 𝐦𝐨𝐫𝐞.

📸 Gallery

Daily Vlog | Couch shopping, nail day 💅🏽, hair growth, curve tote, chats & more DREAM Closet Reveal!!, new Zara opening, double date, campaign work, & more | Daily Vlog Breakthrough is here!, friend anniversary💐, MAC dinner, house updates & more & more | Weekly Vlog Celebrate dad! Ralph's Club New York @ralphlaurenfragrances #RLFragrancesPartner #RalphsClubNewYork Weekly Vlog | There is a God!!! working👩🏽‍💻, chit chats, closet walk through, hair growth & more Weekly Vlog | new car shopping, I've been in a rut🥲, house updates, & more Forgot my laptop! BTS of editing on the go 📱 One Year Anniversary!! already!? Cabin Trip, clothing haul and more | Daily Vlog

Recent videos

Daily Vlog | Couch shopping, nail day 💅🏽, hair growth, curve tote, chats & more
17.1K views · 9 days ago
DREAM Closet Reveal!!, new Zara opening, double date, campaign work, & more | Daily Vlog
36K views · 14 days ago
Breakthrough is here!, friend anniversary💐, MAC dinner, house updates & more & more | Weekly Vlog
37.2K views · 26 days ago
Celebrate dad! Ralph's Club New York @ralphlaurenfragrances #RLFragrancesPartner #RalphsClubNewYork
1.98M views · 29 days ago
Weekly Vlog | There is a God!!! working👩🏽‍💻, chit chats, closet walk through, hair growth & more
27.1K views · 1 month ago
Weekly Vlog | new car shopping, I've been in a rut🥲, house updates, & more
36.4K views · 1 month ago
Forgot my laptop! BTS of editing on the go 📱
5.9K views · 1 month ago
One Year Anniversary!! already!? Cabin Trip, clothing haul and more | Daily Vlog
25.8K views · 1 month ago
Losing 20lbs, now what? + Food I Eat Regularly + Staying on track
27.8K views · 2 months ago
Let's Catch up! Therapy, life updates, mental health & more | Faceovermatter
16.7K views · 2 months ago
Content Planning Made Easy w/ Adobe Firefly
6.3K views · 3 months ago
DAILY VLOG | I can't be everything, Arcade F1 event, being vulnerable, therapy, & more
28.4K views · 3 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Holly Madison Holly Madison 63% SPENCER HEDGES SPENCER HEDGES 59% BabsBeauty BabsBeauty 59% MWA Woodworks MWA Woodworks 59% Ame in a van Ame in a van 49% Snagged Bro Snagged Bro 49%

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