TheUrbanPrepper ✓

YouTube @theurbanprepper Lifestyle (sociology) 📍 United States

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Subscribers

327K

🔥 Buzz rank

#42,846 ▼31202

Total Views

39.64M

Videos

661

Channel age

15 yrs

Est. monthly earnings

$1.6K – $3.1K

📊 Content format · share of recent views

▶️ 94%

⚡ Shorts 6% · ▶️ Long-form 94% — brands place & price integrations differently across the two.

How we estimate

~450.4K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 6% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $19.6K – $37.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

459.1K views Power Outage Prep Tested in the Snow | Jackery Explorer 5000 Plus

395.5K views Offline Survival Knowledge When the Internet Is Gone | Prepper Disk

290.7K views Knowledge Is A Prep | Prepper Disk

268.8K views How To Stay Cool During a Summer Power Outage | Jackery HomePower 3600 Pro Max

▶️ Featured Video

459.1K views

📈 Performance

Typical video

5K–18.7K views

Median 7.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.4× / week

Most active on Sundays — consistent output keeps an engaged, sponsor-ready audience.

44.3K

Avg views / video

1.2K

Avg likes

105

Avg comments

2.88%

Engagement rate

2.4

Uploads / week

60K

Lifetime avg / video

121

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2011 — 15 years ago.

🏆Ranked #2,652 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #444 in the niche.

👁️Averages 44.3K views per video.

📤Posts about 2.4× per week.

💬2.88% engagement rate.

📱6% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 14% of subscribers watch each video.
2.88% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands TheUrbanPrepper's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

Urban preparedness for real city life.

I create family-friendly videos focused on power outages, home readiness, food and water basics, and practical gear I actually use. My content is designed for people living and working in modern cities, not remote wilderness settings. With a background in software engineering, I approach preparedness through planning, organization, and real-world testing. Kits and systems are treated like open-source projects viewers can adapt.

📘 Get my "100 Preps Every Urban Family Should Have" field guide:
https://theurbanprepper.com/100preps

Business Inquiries: I work with brands aligned with urban emergency preparedness, including power solutions, emergency gear, medical, food/water, and everyday carry.

Due to volume, I cannot respond to all inquiries.

Want to support the channel directly?
https://youtube.com/@TheUrbanPrepper/join

As an Amazon Associate, I earn from qualifying purchases.