CarsGuide

CarsGuide

YouTube @carsguide Lifestyle (sociology) 📍 Australia
Subscribers
300K
🔥 Buzz rank
#42,892 ▼31219
Total Views
154.41M
Videos
3.5K
Channel age
18 yrs
Est. monthly earnings
$773 – $1.5K
📊 Content format · share of recent views
⚡ 60%
▶️ 40%
⚡ Shorts 60%  ·  ▶️ Long-form 40% — brands place & price integrations differently across the two.
How we estimate
~392.4K recent monthly views × an estimated ad RPM of $4.82–$9.29 per 1,000 views — adjusted for Lifestyle (sociology) content and a AU audience. About 60% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $9.3K – $18K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

18.3K views

📈 Performance

Typical video
3.8K–9.3K views
Median 5.4K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
11.9× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
7.7K
Avg views / video
84
Avg likes
9
Avg comments
1.21%
Engagement rate
11.9
Uploads / week
43.6K
Lifetime avg / video
515
Views / subscriber
60%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 18 years ago.
🏆Ranked #2,756 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #460 in the niche.
👁️Averages 7.7K views per video.
📤Posts about 11.9× per week.
💬1.21% engagement rate.
📱60% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

44/100 Fair
  • Est. 67% real, active audience · High fake-follower risk.
  • 1.21% engagement — below the ~3.5% typical for this size.
Est. authentic audience
67%
Fake-follower risk
High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 19% Female 81%
Age · peak 18-24
13-177%
18-2431%
25-3430%
35-4420%
45+12%
Top geographies
  • Australia45%
  • United States18%
  • United Kingdom9%
  • New Zealand6%
  • Canada3%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands CarsGuide's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Genshin Impact Surfshark Incogni

About

Australia's #1 auto editorial website, CarsGuide.com.au has the latest car news, reviews and advice!

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