CarsGuide

CarsGuide ✓

YouTube @carsguide Lifestyle (sociology) 📍 Australia
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Subscribers
300K
🔥 Buzz rank
#42,892 ▼31219
Total Views
154.41M
Videos
3.5K
Channel age
18 yrs
Est. monthly earnings
$773 – $1.5K
📊 Content format · share of recent views
⚡ 60%
▶️ 40%
⚡ Shorts 60%  ·  ▶️ Long-form 40% — brands place & price integrations differently across the two.
How we estimate
~392.4K recent monthly views × an estimated ad RPM of $4.82–$9.29 per 1,000 views — adjusted for Lifestyle (sociology) content and a AU audience. About 60% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $9.3K – $18K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Odd feature in the 2026 Kia EV3 GT-Line revealed!19K views Odd feature in the 2026 Kia EV3 GT-Line revealed! Leapmotor B05 2027 review: Striking new EV hatchback to target MG4 EV Urban & BYD Dolphin city cars18.3K views Leapmotor B05 2027 review: Striking new EV hatchback to target MG4 EV Urban & BYD Dolphin city cars The 2026 Mazda CX-5 has a special party trick!!15.4K views The 2026 Mazda CX-5 has a special party trick!! Most underrated family car! Honda CR-V hybrid 2026 review Australia: e:HEV RS | Better than most14.7K views Most underrated family car! Honda CR-V hybrid 2026 review Australia: e:HEV RS | Better than most

▶️ Featured Video

18.3K views

📈 Performance

Typical video
3.8K–9.3K views
Median 5.4K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
11.9× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
7.7K
Avg views / video
84
Avg likes
9
Avg comments
1.21%
Engagement rate
11.9
Uploads / week
43.6K
Lifetime avg / video
515
Views / subscriber
60%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 18 years ago.
🏆Ranked #2,756 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #460 in the niche.
👁️Averages 7.7K views per video.
📤Posts about 11.9× per week.
💬1.21% engagement rate.
📱60% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

44/100 Fair
  • Est. 67% real, active audience · High fake-follower risk.
  • 1.21% engagement — below the ~3.5% typical for this size.
Est. authentic audience
67%
Fake-follower risk
High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 19% Female 81%
Age · peak 18-24
13-177%
18-2431%
25-3430%
35-4420%
45+12%
Top geographies
  • Australia45%
  • United States18%
  • United Kingdom9%
  • New Zealand6%
  • Canada3%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands CarsGuide's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Genshin Impact Surfshark Incogni

About

Australia's #1 auto editorial website, CarsGuide.com.au has the latest car news, reviews and advice!

📸 Gallery

Long-term EV test! Kia EV3 2026 review Australia: GT-Line | The best new small SUV money can buy? Updated Tesla Full Self-Driving Supervised version 14 tested on Sydney streets! The 2027 Cupra Formentor has finally landed in Australia with more versions than ever! The 2026 Ram 1500 Express Black Edition is the new budget hero American ute! 🦅 Audi Q4 e-tron 2027 review: Updated electric SUV splits difference between new BMW iX3 & iX1 EVs Driving range is a letdown but the 2026 Geely Starray PHEV impresses! Long-term test! Hyundai Inster 2026 review Australia: Is this tiny, head-turning EV a good city car? The 2026 Nissan Qashqai e-Power can lap Tasmania on one tank!

Recent videos

Long-term EV test! Kia EV3 2026 review Australia: GT-Line | The best new small SUV money can buy?
212 views · 7 days ago
Updated Tesla Full Self-Driving Supervised version 14 tested on Sydney streets!
94 views · 7 days ago
The 2027 Cupra Formentor has finally landed in Australia with more versions than ever!
511 views · 7 days ago
The 2026 Ram 1500 Express Black Edition is the new budget hero American ute! 🦅
1.1K views · 8 days ago
Audi Q4 e-tron 2027 review: Updated electric SUV splits difference between new BMW iX3 & iX1 EVs
1.6K views · 9 days ago
Driving range is a letdown but the 2026 Geely Starray PHEV impresses!
1.8K views · 9 days ago
Long-term test! Hyundai Inster 2026 review Australia: Is this tiny, head-turning EV a good city car?
3.3K views · 10 days ago
The 2026 Nissan Qashqai e-Power can lap Tasmania on one tank!
3.6K views · 10 days ago
A Chinese VW Golf EV!? The 2027 Leapmotor B05 has easily configurable safety systems
4.5K views · 11 days ago
Honda ZR-V 2026 review Australia: Updated family car grows hybrid range to better rival Toyota RAV4
10.2K views · 12 days ago
The 2027 Mercedes-Benz S-Class could be the ultimate chauffeur mobile
4.8K views · 14 days ago
Kia PV5 2026 review Australia: Cargo | Game-changing EV van arrives to tackle Ford e-Transit Custom
2.9K views · 14 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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