Hattie May - Educational Videos for Kids ✓

YouTube @hattiemaylearnplay Lifestyle (sociology) 📍 Australia

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Subscribers

139K

🔥 Buzz rank

#43,467 ▼31427

Total Views

6.56M

Videos

327

Channel age

2 yrs

Est. monthly earnings

$78 – $150

How we estimate

~16.2K recent monthly views × an estimated ad RPM of $4.82–$9.29 per 1,000 views — adjusted for Lifestyle (sociology) content and a AU audience. Yearly ≈ $936 – $1.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

17.8K views ABC Phonics Songs & Lessons | 60 Minutes of Toddler Learning | Hattie May

4.4K views Making Slime with Hattie May! 🌟 | Squishy Stretchy Fun for Kids | Learn & Play

1.9K views Can your kids learn the 12 months of the year? This song is perfect for remembering them! #kidssong

1.8K views How many words, can you find that start wjth B? #learntotalk #babyplay

▶️ Featured Video

17.8K views

📈 Performance

Typical video

652–1.4K views

Median 821 — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.4× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

1.6K

Avg views / video

Avg likes

Avg comments

Engagement rate

2.4

Uploads / week

20.1K

Lifetime avg / video

Views / subscriber

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2024 — 2 years ago.

🏆Ranked #3,866 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #691 in the niche.

👁️Averages 1.6K views per video.

📤Posts about 2.4× per week.

🏅Earned the Silver Play Button for passing 100K subscribers.

📍Based in Australia.

🛡️ Audience credibility

32/100 Low

Est. 60% real, active audience · High fake-follower risk.
Low view-through (~1.2%) — many subscribers don't watch, a sign of an inactive or inflated audience.

Est. authentic audience

60%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 23% Female 77%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

Australia45%
United States18%
United Kingdom9%
New Zealand6%
Canada3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Hattie May - Educational Videos for Kids's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

Welcome to Learn and Play with Hattie May!

I’m Hattie, your child’s guide on this exciting learning journey. As an Early Childhood Teacher (BEd) and Play Therapist (Masters), I create videos for toddlers that blend play with educational best practices.

Join me as we explore the fundamentals of reading, counting, and essential life skills-like empathy and resilience. Let's spark curiosity, ignite a lifelong love of learning, and cultivate a "growth mindset" together!

Dive into phonics, numbers, shapes, and colours. Sing and dance along with nursery rhymes and Hattie May's own wonderful songs.

With us, your kids will:
✨ Master their ABCs & 123s
✨ Learn catchy tunes that support language development
✨ Grow their vocabulary & speech skills

...and they’ll do it all while moving and having a blast!

Perfect for parents who value educational screen time, teachers in search of lively classroom tools, and our curious explorers at home!