Sotheby's ✓

YouTube @sothebys Knowledge 📍 United States

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Subscribers

337K

🔥 Buzz rank

#792 ▼61

Total Views

94.35M

Videos

3.8K

Channel age

15 yrs

Est. monthly earnings

$8.4K – $16.2K

📊 Content format · share of recent views

▶️ 99%

⚡ Shorts 1% · ▶️ Long-form 99% — brands place & price integrations differently across the two.

How we estimate

~1.73M recent monthly views × an estimated ad RPM of $4.90–$9.45 per 1,000 views — adjusted for Knowledge content and a US audience. About 1% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $100.6K – $194K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.13M views A Secret Hidden for 250 Years: Inside the Mystery of a Rare Gold Cabinet #sothebys #antique #auction

190.4K views A Secret Hidden for 250 Years: Inside the Mystery of a Rare Gold Cabinet | Sotheby’s

78.4K views Who Is the Man In This 170-Year-Old Photo? How Sotheby's Rediscovered a Misjudged Masterpiece

39.4K views The Private Collection Art Historians Dream About | Sotheby's

▶️ Featured Video

190.4K views

📈 Performance

Typical video

3.1K–10.5K views

Median 4.8K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

9.9× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

40.9K

Avg views / video

3.7K

Avg likes

Avg comments

9.2%

Engagement rate

9.9

Uploads / week

24.6K

Lifetime avg / video

280

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2010 — 15 years ago.

🏆Ranked #2,619 among all influencers on SocialDB.

🎯Top Knowledge influencer — #131 in the niche.

👁️Averages 40.9K views per video.

📤Posts about 9.9× per week.

💬9.2% engagement rate.

🚀Gained 6K subscribers in the last 7 days.

📱1% of recent uploads are Shorts.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 12% of subscribers watch each video.
9.2% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 50% Female 50%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Sotheby's's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Nebula

Amazon Affiliate

Patreon

Coinbase

Robinhood

Shopify

Ritz-Carlton Yacht Collection

Webull

Audible

About

Welcome to the official YouTube channel of Sotheby's, your gateway to original videos exploring the captivating world of auctions, fine and decorative arts, wine and spirits, jewelry, collectibles and other extraordinary treasures from the world’s premier destination at the intersection of art, luxury and culture.

Join us as we unveil the stories behind stunning masterpieces, offer exclusive access into the art world, interview iconic guests and celebrate record-breaking sales across categories. Whether you're an avid collector, an art enthusiast or simply curious about the art market, subscribe to stay updated with our latest videos and immerse yourself in the extraordinary with Sotheby's.

All of Sotheby’s pre-sale exhibitions and auctions are free and open to the public at our New York, London, Paris and Hong Kong locations. Visit our website for more information on visiting hours and open exhibits.