Hidden True Crime ✓

YouTube @hiddentruecrime Knowledge 📍 United States

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Subscribers

348K

🔥 Buzz rank

#42,820 ▼31194

Total Views

77.87M

Videos

1.2K

Channel age

5 yrs

Est. monthly earnings

$4.1K – $8K

📊 Content format · share of recent views

▶️ 98%

⚡ Shorts 2% · ▶️ Long-form 98% — brands place & price integrations differently across the two.

How we estimate

~859.4K recent monthly views × an estimated ad RPM of $4.90–$9.45 per 1,000 views — adjusted for Knowledge content and a US audience. About 2% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $49.5K – $95.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

148.4K views What Netflix Left Out of ‘Maternal Instinct’ | Taylor Parker Unmasked by Criminal Psychologist

147K views Mackenzie Shirilla Unmasked | The DARK Psychology Behind Netflix’s ‘The Crash’

132.9K views Facial Expressions, Body Language,& What Kouri Richins’ Speech REALLY Revealed | Psychologist Reacts

126.2K views BREAKING: Kouri Richin’s Sons Speak Out Before Her Sentencing

▶️ Featured Video

148.4K views

📈 Performance

Typical video

5.6K–31.3K views

Median 8.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

6.8× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

29.5K

Avg views / video

1.3K

Avg likes

218

Avg comments

5.29%

Engagement rate

6.8

Uploads / week

63.6K

Lifetime avg / video

224

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 5 years ago.

🏆Ranked #2,578 among all influencers on SocialDB.

🎯Top Knowledge influencer — #126 in the niche.

👁️Averages 29.5K views per video.

📤Posts about 6.8× per week.

💬5.29% engagement rate.

📱2% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 8% of subscribers watch each video.
5.29% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 48% Female 52%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Hidden True Crime's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Nebula

Amazon Affiliate

Patreon

Coinbase

Shopify

Robinhood

Mint Mobile

Audible

Webull

About

Welcome to Hidden True Crime. Hosted by journalist Lauren Matthias and forensic psychologist Dr. John Matthias, Hidden True Crime explores the hidden motives, relationships, beliefs, and psychology behind some of the world's most compelling criminal cases.

Lauren spent a decade as a television reporter. Dr. John has conducted psychological evaluations since 1996, serves as an expert witness, and consults on high-profile cases.

Guest opinions and interviewees do not necessarily reflect those of Hidden True Crime, Lauren Matthias, or Dr. John Matthias.
This channel is for educational, informational, and commentary purposes only. Content is based on publicly available information, professional experience, and personal opinion. Nothing presented constitutes psychological, medical, or legal advice, or a formal diagnosis. All individuals discussed are presumed innocent unless proven guilty in a court of law.