Matsuri Channel 夏色まつり ✓

YouTube @natsuiromatsuri Video Game Culture 📍 Japan

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Subscribers

1.58M

🔥 Buzz rank

#42,189 ▼31051

Total Views

281.84M

Videos

1.9K

Channel age

8 yrs

Est. monthly earnings

$3.3K – $6.5K

📊 Content format · share of recent views

⚡ 67%

▶️ 33%

⚡ Shorts 67% · ▶️ Long-form 33% — brands place & price integrations differently across the two.

How we estimate

~4.27M recent monthly views × an estimated ad RPM of $2.24–$4.32 per 1,000 views — adjusted for Video Game Culture content and a JP audience. About 67% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $39.5K – $77.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.66M views ホロメン衣装チェンジpart4、3期生✨どの子の衣装が似合うかな！？

880.6K views ホロメン衣装チェンジpart5、4期生✨どの子の衣装が似合うかな！？

369.3K views すいちゃんとまつり逆な気もするけどそんなところもいいよね( ᴖ ̫ᴖ )♩

319.8K views 目閉じててこれはなかなかいいのでは！？！褒めコメントお願いします！

▶️ Featured Video

158.6K views

📈 Performance

Typical video

44.3K–84.5K views

Median 63.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

7.2× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

138.2K

Avg views / video

Avg likes

Avg comments

6.57%

Engagement rate

7.2

Uploads / week

151.4K

Lifetime avg / video

178

Views / subscriber

67%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2018 — 8 years ago.

🏆Ranked #1,024 among all influencers on SocialDB.

🎯Top Video Game Culture influencer — #26 in the niche.

👁️Averages 138.2K views per video.

📤Posts about 7.2× per week.

💬6.57% engagement rate.

📱67% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 9% of subscribers watch each video.
6.57% engagement — above the ~2% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 75% Female 25%

Age · peak 18-24

13-1716%

18-2434%

25-3428%

35-4415%

45+7%

Top geographies

Japan52%
United States14%
United Kingdom6%
India5%

Likely interests

GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands Matsuri Channel 夏色まつり's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Genshin Impact

Shopify

Dbrand

OMEN

War Thunder

Luke Anderton of

Nebula

About

ホロライブ所属のバーチャルyoutuber、夏色まつりだよっ！！
チア部に所属してる美少女JK！！
歌歌ったりみんなと話しながら元気に楽しく配信していくから、みんな見てねー！！！

Twitterアカウント🏮：https://twitter.com/natsuiromatsuri
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まつりに質問とか要望、感想とかあったらこのマシュマロに送ってね！！！
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