Marques Brownlee

Marques Brownlee ✓

YouTube @mkbhd Lifestyle (sociology) 📍 United States
Visit YouTube 💰 Sponsor Marques Brownle… 🤝 Collab with Marques Brownle… 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
21M
🔥 Buzz rank
#41,813 ▼31026
Total Views
5.47B
Videos
1.8K
Channel age
18 yrs
Est. monthly earnings
$98.7K – $190.7K
📊 Content format · share of recent views
⚡ 21%
▶️ 79%
⚡ Shorts 21%  ·  ▶️ Long-form 79% — brands place & price integrations differently across the two.
How we estimate
~32.21M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 21% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $1.18M – $2.29M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

This TECH Knife is Insane!31.16M views This TECH Knife is Insane! Driving Xiaomi's Electric Car: Are we Cooked?11.04M views Driving Xiaomi's Electric Car: Are we Cooked? Samsung's Secret Screen Feature10.98M views Samsung's Secret Screen Feature Macbook Neo Impressions: Reincarnated!7.33M views Macbook Neo Impressions: Reincarnated!

▶️ Featured Video

7.33M views

📈 Performance

Typical video
2.28M–4.55M views
Median 3.71M — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
1.7× / week
Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.
4.54M
Avg views / video
138.5K
Avg likes
6.3K
Avg comments
3.19%
Engagement rate
1.7
Uploads / week
2.98M
Lifetime avg / video
260
Views / subscriber
21%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2008 — 18 years ago.
🏆Ranked #69 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #10 in the niche.
👁️Averages 4.54M views per video.
📤Posts about 1.7× per week.
💬3.19% engagement rate.
📱21% of recent uploads are Shorts.
🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 22% of subscribers watch each video.
  • 3.19% engagement — above the ~1% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 18% Female 82%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Marques Brownlee's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Dbrand Audible Genshin Impact Incogni

About

MKBHD: Quality Tech Videos | YouTuber | Geek | Consumer Electronics | Tech Head | Internet Personality!

NYC

📸 Gallery

Apple's Big Price Hike Top 5 Android 17 Features: I Swear It's New! The Most Interesting Displays In The World! WWDC 2026 Impressions: Yeah, That's About Right Apple Products That DON'T Exist Lewis Hamilton Explains F1 Tire Strategy The Hidden Tech Behind an NBA Broadcast! ELITE Camera Work

Recent videos

Apple's Big Price Hike
1.25M views · 8 days ago
Top 5 Android 17 Features: I Swear It's New!
1.49M views · 8 days ago
The Most Interesting Displays In The World!
2.53M views · 17 days ago
WWDC 2026 Impressions: Yeah, That's About Right
4.02M views · 24 days ago
Apple Products That DON'T Exist
3.29M views · 29 days ago
Lewis Hamilton Explains F1 Tire Strategy
4.2M views · 1 month ago
The Hidden Tech Behind an NBA Broadcast!
2.26M views · 1 month ago
ELITE Camera Work
869K views · 1 month ago
The Truth About the "Whoop Killer"
4.21M views · 1 month ago
Ferrari's Electric Car Looks Like...
3.25M views · 1 month ago
Why Fitbit Air Could Be Huge
2.8M views · 1 month ago
“The Biggest Android Update Ever”
4.55M views · 1 month ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Mindy Minx Mindy Minx 78% GothamChess GothamChess 73% Bob & Brad Bob & Brad 70% Retro Game Corps Retro Game Corps 69% Tati Tati 67% Linus Tech Tips Linus Tech Tips 48%

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