Jordan Matter

Jordan Matter ✓

YouTube @jordanmatter Lifestyle (sociology) 📍 United States
Visit YouTube 💰 Sponsor Jordan Matter 🤝 Collab with Jordan Matter 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
36.9M
🔥 Buzz rank
#15 ▼3
Total Views
14.93B
Videos
586
Channel age
19 yrs
Est. monthly earnings
$371.5K – $716.9K
📊 Content format · share of recent views
11%
▶️ 89%
⚡ Shorts 11%  ·  ▶️ Long-form 89% — brands place & price integrations differently across the two.
How we estimate
~108.05M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 11% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $4.46M – $8.6M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

My Daughter's Emotional 16th BIRTHDAY SURPRISE55.58M views My Daughter's Emotional 16th BIRTHDAY SURPRISE 5 DATES in 24 HOURS49.37M views 5 DATES in 24 HOURS Coming Saturday :)48.47M views Coming Saturday :) BEST FRIENDS vs COUPLE: Who's a Better Valentine?33.52M views BEST FRIENDS vs COUPLE: Who's a Better Valentine?

▶️ Featured Video

55.58M views

📈 Performance

Typical video
14.43M–25.56M views
Median 18.6M — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
1.2× / week
Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.
20.72M
Avg views / video
215.1K
Avg likes
15K
Avg comments
1.11%
Engagement rate
1.2
Uploads / week
25.48M
Lifetime avg / video
405
Views / subscriber
11%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 19 years ago.
🏆Ranked #27 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #6 in the niche.
👁️Averages 20.72M views per video.
📤Posts about 1.2× per week.
💬1.11% engagement rate.
🚀Gained 200K subscribers in the last 7 days.
📱11% of recent uploads are Shorts.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 56% of subscribers watch each video.
  • 1.11% engagement — above the ~1% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 22% Female 78%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Jordan Matter's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Epidemic Sound Nebula BetterHelp Audible Genshin Impact Surfshark

About

My daughter has taken over my channel!

📸 Gallery

I Stole My Dad's Car I Hired a Fake Twin To Prank My Dad I SECRETLY Lived in a Movie Theater Boys vs Girls - ONE COLOR Dream Sleepover This got awkward quick. #promposal #shorts COMING SATURDAY: Boys vs Girls! #shorts DREAM DAY with My Best Friend My Daughter Has ONE FLIGHT to Anywhere

Recent videos

I Stole My Dad's Car
2.84M views · 6 days ago
I Hired a Fake Twin To Prank My Dad
12.32M views · 13 days ago
I SECRETLY Lived in a Movie Theater
15.46M views · 20 days ago
Boys vs Girls - ONE COLOR Dream Sleepover
18.02M views · 27 days ago
This got awkward quick. #promposal #shorts
2.74M views · 27 days ago
COMING SATURDAY: Boys vs Girls! #shorts
2.83M views · 28 days ago
DREAM DAY with My Best Friend
6.99M views · 1 month ago
My Daughter Has ONE FLIGHT to Anywhere
18.13M views · 1 month ago
Surprising My Daughter With Her FIRST CAR
12.72M views · 1 month ago
Recreating Our Childhood Memories *Emotional*
25.56M views · 1 month ago
Coming Saturday :) ​⁠
9.56M views · 1 month ago
BEST FRIENDS vs COUPLE: The Truth Gets Exposed
28.9M views · 2 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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