Destination Beauty

Destination Beauty

YouTube @destinationbeauty Lifestyle (sociology)
Subscribers
114K
🔥 Buzz rank
#43,651 ▼31493
Total Views
7.33M
Videos
87
Channel age
12 yrs
Est. monthly earnings
$187 – $362
How we estimate
~74.8K recent monthly views × an estimated ad RPM of $2.51–$4.83 per 1,000 views — adjusted for Lifestyle (sociology) content. Yearly ≈ $2.2K – $4.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

291.5K views

📈 Performance

Typical video
35.7K–99.8K views
Median 55.9K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
0.1× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
74.8K
Avg views / video
649
Avg likes
37
Avg comments
0.92%
Engagement rate
0.1
Uploads / week
84.3K
Lifetime avg / video
64
Views / subscriber
0%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2014 — 12 years ago.
🏆Ranked #4,235 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #772 in the niche.
👁️Averages 74.8K views per video.
📤Posts about 0.1× per week.
💬0.92% engagement rate.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

56/100 Fair
  • Est. 73% real, active audience · Medium fake-follower risk.
  • Healthy view-through — roughly 66% of subscribers watch each video.
  • 0.92% engagement — below the ~3.5% typical for this size.
Est. authentic audience
73%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 26% Female 74%
Age · peak 18-24
13-178%
18-2432%
25-3431%
35-4416%
45+13%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Destination Beauty's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Genshin Impact Surfshark Incogni

About

Welcome to Destination Beauty: Your Beauty Playground and a unique head-to-toe beauty destination from L'Oréal Paris designed to empower you with the most inspiring trends, looks, innovative products, and confidence to achieve all of your beauty dreams.

Destination Beauty is the only one-stop, all-inclusive beauty channel for makeup, hair color, hair care and skin care, co-curated with the most influential roster of beauty-obsessed, expert vloggers. You’ll get trusted beauty expertise, tips, and tricks right to your screen every week. Subscribe now; come explore, grow, and share. This is beauty made easy. Because you’re worth it.

📸 Gallery

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