Destination Beauty ✓

YouTube @destinationbeauty Lifestyle (sociology)

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Subscribers

114K

🔥 Buzz rank

#43,651 ▼31493

Total Views

7.33M

Videos

Channel age

12 yrs

Est. monthly earnings

$187 – $362

How we estimate

~74.8K recent monthly views × an estimated ad RPM of $2.51–$4.83 per 1,000 views — adjusted for Lifestyle (sociology) content. Yearly ≈ $2.2K – $4.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

291.5K views Summer Makeup Tutorial with NitraaB | Destination Beauty

274.2K views Winter Night Routine with Rachel Talbott | Destination Beauty

208.4K views Summer Nights Makeup Tutorial with Dulce Candy | Destination Beauty

186.1K views Classic Holiday Glam Tutorial with Simply Sona | Destination Beauty

▶️ Featured Video

291.5K views

📈 Performance

Typical video

35.7K–99.8K views

Median 55.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.1× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

74.8K

Avg views / video

649

Avg likes

Avg comments

0.92%

Engagement rate

0.1

Uploads / week

84.3K

Lifetime avg / video

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2014 — 12 years ago.

🏆Ranked #4,235 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #772 in the niche.

👁️Averages 74.8K views per video.

📤Posts about 0.1× per week.

💬0.92% engagement rate.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

56/100 Fair

Est. 73% real, active audience · Medium fake-follower risk.
Healthy view-through — roughly 66% of subscribers watch each video.
0.92% engagement — below the ~3.5% typical for this size.

Est. authentic audience

73%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Destination Beauty's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

Welcome to Destination Beauty: Your Beauty Playground and a unique head-to-toe beauty destination from L'Oréal Paris designed to empower you with the most inspiring trends, looks, innovative products, and confidence to achieve all of your beauty dreams.

Destination Beauty is the only one-stop, all-inclusive beauty channel for makeup, hair color, hair care and skin care, co-curated with the most influential roster of beauty-obsessed, expert vloggers. You’ll get trusted beauty expertise, tips, and tricks right to your screen every week. Subscribe now; come explore, grow, and share. This is beauty made easy. Because you’re worth it.