YRF ✓

YouTube @yrf Music Of Asia 📍 India

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Subscribers

72.2M

🔥 Buzz rank

#41,790 ▼41740

Total Views

59.29B

Videos

Channel age

20 yrs

Est. monthly earnings

$43K – $83.1K

📊 Content format · share of recent views

▶️ 95%

⚡ Shorts 5% · ▶️ Long-form 95% — brands place & price integrations differently across the two.

How we estimate

~102.05M recent monthly views × an estimated ad RPM of $0.44–$0.85 per 1,000 views — adjusted for Music Of Asia content and a IN audience. About 5% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $515.7K – $997.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

75.27M views ALPHA | Official Trailer | Alia, Sharvari, Anil, Bobby, Shiv Rawail | YRF Spy Universe | 3 July 2026

5.96M views ALPHA | Making - Two Girls Built To Kill | Alia, Sharvari, Anil, Bobby | Shiv Rawail | 3 July 2026

5M views Ek chai laana 👀 | #KaalaPatthar | #moviescene | #iconicscene | #InternationalTeaDay

▶️ Featured Video

75.27M views

📈 Performance

Typical video

91.9K–270.8K views

Median 132.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

7.8× / week

Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.

3.06M

Avg views / video

12.9K

Avg likes

1.4K

Avg comments

0.47%

Engagement rate

7.8

Uploads / week

11.79M

Lifetime avg / video

821

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 20 years ago.

🏆Ranked #14 among all influencers on SocialDB.

🎯Top Music Of Asia influencer — #1 in the niche.

👁️Averages 3.06M views per video.

📤Posts about 7.8× per week.

💬0.47% engagement rate.

📱5% of recent uploads are Shorts.

🏅Earned the Custom Play Button for passing 50M subscribers.

🛡️ Audience credibility

44/100 Fair

Est. 67% real, active audience · High fake-follower risk.
0.47% engagement — below the ~1% typical for this size.

Est. authentic audience

67%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 51% Female 49%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands YRF's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Amazon Affiliate

About

Films. Music. Artistes.
At our core, we’re storytellers.

From making high-budget blockbusters to youth-oriented films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Yash Raj Films (YRF) has maintained its flagship position across all verticals since its genesis.