YRF

YRF

YouTube @yrf Music Of Asia 📍 India
Subscribers
72.2M
🔥 Buzz rank
#41,790 ▼41740
Total Views
59.29B
Videos
5K
Channel age
20 yrs
Est. monthly earnings
$43K – $83.1K
📊 Content format · share of recent views
5%
▶️ 95%
⚡ Shorts 5%  ·  ▶️ Long-form 95% — brands place & price integrations differently across the two.
How we estimate
~102.05M recent monthly views × an estimated ad RPM of $0.44–$0.85 per 1,000 views — adjusted for Music Of Asia content and a IN audience. About 5% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $515.7K – $997.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

75.27M views

📈 Performance

Typical video
91.9K–270.8K views
Median 132.1K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
7.8× / week
Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.
3.06M
Avg views / video
12.9K
Avg likes
1.4K
Avg comments
0.47%
Engagement rate
7.8
Uploads / week
11.79M
Lifetime avg / video
821
Views / subscriber
5%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 20 years ago.
🏆Ranked #14 among all influencers on SocialDB.
🎯Top Music Of Asia influencer — #1 in the niche.
👁️Averages 3.06M views per video.
📤Posts about 7.8× per week.
💬0.47% engagement rate.
📱5% of recent uploads are Shorts.
🏅Earned the Custom Play Button for passing 50M subscribers.

🛡️ Audience credibility

44/100 Fair
  • Est. 67% real, active audience · High fake-follower risk.
  • 0.47% engagement — below the ~1% typical for this size.
Est. authentic audience
67%
Fake-follower risk
High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 51% Female 49%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • India58%
  • United States12%
  • United Kingdom5%
  • Pakistan4%
  • United Arab Emirates3%
Likely interests
MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands YRF's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Patreon Amazon Affiliate

About

Films. Music. Artistes.
At our core, we’re storytellers.

From making high-budget blockbusters to youth-oriented films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Yash Raj Films (YRF) has maintained its flagship position across all verticals since its genesis.

📸 Gallery

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