worldofmama ✓

YouTube @worldofmama Food 📍 Japan

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Subscribers

171K

🔥 Buzz rank

#2,219 ▼358

Total Views

13.16M

Videos

483

Channel age

5 yrs

Est. monthly earnings

$270 – $523

📊 Content format · share of recent views

⚡ 27%

▶️ 73%

⚡ Shorts 27% · ▶️ Long-form 73% — brands place & price integrations differently across the two.

How we estimate

~146.1K recent monthly views × an estimated ad RPM of $2.52–$4.86 per 1,000 views — adjusted for Food content and a JP audience. About 27% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $3.2K – $6.3K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

71.8K views Trying Japan's RAREST 7-Eleven Foods (WE WERE NOT READY)

65.3K views We Tested the WEIRDEST Summer Products in Japan

62.4K views We Ate ONLY DRUGSTORE BENTO in JAPAN... Was It Good?!

56.2K views We Tested TRAIN STATION FOOD in Japan

▶️ Featured Video

71.8K views

📈 Performance

Typical video

7.4K–32K views

Median 13.5K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

1.6× / week

Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.

20.9K

Avg views / video

1.4K

Avg likes

Avg comments

6.95%

Engagement rate

1.6

Uploads / week

27.2K

Lifetime avg / video

Views / subscriber

27%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2021 — 5 years ago.

🏆Ranked #3,564 among all influencers on SocialDB.

🎯Top Food influencer — #105 in the niche.

👁️Averages 20.9K views per video.

📤Posts about 1.6× per week.

💬6.95% engagement rate.

🚀Gained 1K subscribers in the last 7 days.

📱27% of recent uploads are Shorts.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 12% of subscribers watch each video.
6.95% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 37% Female 63%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

Japan52%
United States14%
United Kingdom6%
India5%

Likely interests

FoodCookingRecipesDining

💚 Brand affinity

Estimated

Brands worldofmama's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Amazon Affiliate

Patreon

Cash App

Rosetta Stone

BetterHelp

Epidemic Sound

Shopify

Saily

Established Titles

About

Konnichiwa! Welcome to the worldofmama!
After appearing on worldofxtra's (Stan's) YouTube videos a lot of times, I've been getting loads of requests to make my own channel. SO HERE IT IS!
I'm not sure how frequently I can upload because I am a mother of 3 and I have a full-time job as well, but I will try my best to post on here as much as possible. I hope you stick around!