What Car?

What Car?

YouTube @whatcar Lifestyle (sociology) 📍 United Kingdom
Subscribers
610K
🔥 Buzz rank
#42,545 ▼31119
Total Views
270.78M
Videos
2.1K
Channel age
19 yrs
Est. monthly earnings
$3K – $5.7K
📊 Content format · share of recent views
⚡ 14%
▶️ 86%
⚡ Shorts 14%  ·  ▶️ Long-form 86% — brands place & price integrations differently across the two.
How we estimate
~891.5K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a GB audience. About 14% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $35.5K – $68.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

354.8K views

📈 Performance

Typical video
12.8K–62.4K views
Median 33.6K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
3.9× / week
Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.
54.1K
Avg views / video
882
Avg likes
165
Avg comments
1.94%
Engagement rate
3.9
Uploads / week
127.9K
Lifetime avg / video
444
Views / subscriber
14%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 19 years ago.
🏆Ranked #1,897 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #294 in the niche.
👁️Averages 54.1K views per video.
📤Posts about 3.9× per week.
💬1.94% engagement rate.
📱14% of recent uploads are Shorts.
🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

76/100 Good
  • Est. 85% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 9% of subscribers watch each video.
  • 1.94% engagement — around average for this size.
Est. authentic audience
85%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 23% Female 77%
Age · peak 18-24
13-177%
18-2431%
25-3430%
35-4420%
45+12%
Top geographies
  • United Kingdom44%
  • United States18%
  • Ireland5%
  • Australia5%
  • Canada4%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands What Car?'s audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Genshin Impact Surfshark Incogni

About

What Car? is the UK's biggest car-buying brand and has been helping buyers make the right choices for more than 50 years. Our testing is widely regarded as the most thorough and objective in the industry.

Our channel brings you trusted in-depth reviews, new car reveals, top 10s and more – every single week. All reviews are available to read in full at whatcar.com, where you'll also find consumer advice the latest new car deals.

📸 Gallery

✉ Message What Car?

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with What Car?

Booking an event / appearance is a Pro feature. Upgrade to book What Car? for an in-person or virtual appearance — payment held safely in escrow until the event is done.

See Pro $9.95/mo →

Already Pro? Log in.