What Car? ✓

YouTube @whatcar Lifestyle (sociology) 📍 United Kingdom

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Subscribers

610K

🔥 Buzz rank

#42,545 ▼31119

Total Views

270.78M

Videos

2.1K

Channel age

19 yrs

Est. monthly earnings

$3K – $5.7K

📊 Content format · share of recent views

⚡ 14%

▶️ 86%

⚡ Shorts 14% · ▶️ Long-form 86% — brands place & price integrations differently across the two.

How we estimate

~891.5K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a GB audience. About 14% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $35.5K – $68.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

354.8K views 600-mile test! New BMW iX3 vs Tesla Model Y ROAD TRIP

185.6K views New Mercedes C-Class Electric FIRST LOOK – RIP Tesla Model 3?

168.7K views NEW MG4 Urban vs Renault 5 vs Hyundai Inster review – what’s the BEST small electric car?

168.4K views Kia EV2 Review & Range Test – Cancel the Renault 5 order!?

▶️ Featured Video

354.8K views

📈 Performance

Typical video

12.8K–62.4K views

Median 33.6K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3.9× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

54.1K

Avg views / video

882

Avg likes

165

Avg comments

1.94%

Engagement rate

3.9

Uploads / week

127.9K

Lifetime avg / video

444

Views / subscriber

14%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 19 years ago.

🏆Ranked #1,897 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #294 in the niche.

👁️Averages 54.1K views per video.

📤Posts about 3.9× per week.

💬1.94% engagement rate.

📱14% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 9% of subscribers watch each video.
1.94% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 23% Female 77%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands What Car?'s audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

What Car? is the UK's biggest car-buying brand and has been helping buyers make the right choices for more than 50 years. Our testing is widely regarded as the most thorough and objective in the industry.

Our channel brings you trusted in-depth reviews, new car reveals, top 10s and more – every single week. All reviews are available to read in full at whatcar.com, where you'll also find consumer advice the latest new car deals.