Universal Music India ✓

YouTube @universalmusicindiaofficial Film 📍 India

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Subscribers

16.7M

🔥 Buzz rank

#41,829 ▼31026

Total Views

8.26B

Videos

871

Channel age

10 yrs

Est. monthly earnings

$22.9K – $44.3K

📊 Content format · share of recent views

▶️ 92%

⚡ Shorts 8% · ▶️ Long-form 92% — brands place & price integrations differently across the two.

How we estimate

~40.23M recent monthly views × an estimated ad RPM of $0.62–$1.19 per 1,000 views — adjusted for Film content and a IN audience. About 8% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $274.6K – $531.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

33.77M views Mashooqa (Video) Shahid, Kriti, Rashmika | Pritam, Mahmood, Amitabh B, Raghav C, Ruaa K | Cocktail 2

21.75M views Tujhko (Video) Shahid, Rashmika, Kriti | Pritam, Arijit Singh, Sunidhi C, Amitabh B | Cocktail 2

13.17M views Vallah (Official Video) Shahid, Kriti, Rashmika | Pritam, Bayanni, Harrdy S, Amitabh B | Cocktail 2

4.65M views Jag Se Laaj (Video) | Shahid, Kriti, Rashmika | Pritam, Shilpa, Aarvan, WiSH, Amitabh B | Cocktail 2

▶️ Featured Video

33.77M views

📈 Performance

Typical video

11K–40K views

Median 15.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

9.2× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

1.02M

Avg views / video

8.3K

Avg likes

516

Avg comments

0.87%

Engagement rate

9.2

Uploads / week

9.48M

Lifetime avg / video

495

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2015 — 10 years ago.

🏆Ranked #95 among all influencers on SocialDB.

🎯Top Film influencer — #9 in the niche.

👁️Averages 1.02M views per video.

📤Posts about 9.2× per week.

💬0.87% engagement rate.

📱8% of recent uploads are Shorts.

🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

64/100 Good

Est. 78% real, active audience · Medium fake-follower risk.
0.87% engagement — around average for this size.

Est. authentic audience

78%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 50% Female 50%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Universal Music India's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Amazon Affiliate

Shopify

AG1

Incogni

Mint Mobile

BetterHelp

Nebula

Audible

About

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