🤝
Make a deal with TODAY
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Subscribers
5.1M
Total Views
4.4B
Videos
54.9K
Channel age
12 yrs
Known for
▶️ Featured Video
30.7K views
🎯 Reach quality
Subscriber activation
0.14%
Share of subscribers who watch a typical recent video (avg views ÷ subscribers) — the real reach behind the subscriber count, and a quick check on whether those subscribers are still active rather than a vanity number.
Recent vs all-time
-91%
Recent videos average 7.1K vs an all-time 79.5K/video — recent uploads run below the all-time norm — much of the lifetime views sit in an older catalogue.
📈 Performance
Typical video
2.7K–9.6K views
Median 4.4K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
142.3× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
7.1K
Avg views / video
120
Avg likes
20
Avg comments
142.3
Uploads / week
79.5K
Lifetime avg / video
857
Views / subscriber
24%
Shorts (recent views)
16m 21s
Typical video length
💡 Facts
🗓️Joined YouTube in 2013 — 12 years ago.
🏆Ranked #819 among all influencers on SocialDB.
🎯Top Entertainment influencer — #103 in the niche.
👁️Averages 7.1K views per video.
📤Posts about 142.3× per week.
🚀Gained 10K subscribers in the last 7 days.
🏅Earned the Gold Play Button for passing 1M subscribers.
💚 Brand affinity
EstimatedBrands TODAY's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
TODAY is your destination for the latest news and entertainment, exclusive interviews, podcasts, original video series, and expert advice on wellness, parenting, food, and more. Your day starts here.
📸 Gallery
Recent videos
Willem Dafoe on Why Horror Resonates With Audiences
251 views · 6 days ago
'Halloween Creep' Begins as Spooky Decor Hits Stores in August
1.7K views · 6 days ago
What Dominic Sessa Wants People to Take Away from 'Tony'
6.1K views · 7 days ago
Emma Heming Willis on Celebrating Her 50th Birthday Amid Caregiving
3.7K views · 7 days ago
Monica Barbaro Relates to Her ‘One Night Only’ Character’s Stage Fright
4.7K views · 7 days ago
Old MetroCard machines are being auctioned off
9.5K views · 7 days ago
Keen Ruffalo on Dad Mark Ruffalo's Support
13.7K views · 7 days ago
Ayra Starr on TODAY
5.6K views · 7 days ago
See Trailer for Season 3 of ‘Conan O’Brien Must Go’
1.6K views · 7 days ago
Jason Sudeikis on Gives Sunday TODAY’s Willie Geist ‘Exclusive’
1.6K views · 7 days ago
Get Sneak Peek at Nicolas Cage in ‘Madden’ Biopic
873 views · 7 days ago
Amanda Knox to Debut Comedy Show in Edinburgh
11.9K views · 7 days ago
More like this
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Frequently asked questions
How much does TODAY charge for a sponsorship?
TODAY hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact TODAY for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify TODAY, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does TODAY have?
TODAY has 5,090,000 subscribers on YouTube.
✉ Message TODAY
Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.
- ✓ Message any influencer from their listing
- ✓ The influencer gets notified by email
- ✓ Manage every conversation in one inbox
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🎤 Event / appearance with TODAY
Booking an event / appearance is a Pro feature. Upgrade to book TODAY for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ TODAY gets notified by email
- ✓ Fee held in escrow, released after the appearance
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