This is Engineering ✓

YouTube @thisisengineering Lifestyle (sociology) 📍 United Kingdom

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Subscribers

2.6K

🔥 Buzz rank

#48,285 ▼34666

Total Views

25.9M

Videos

113

Channel age

8 yrs

Est. monthly earnings

$24 – $56

5.5K total audience across 2 platforms

YouTube · 2.6K TikTok · 2.9K

📊 Content format · share of recent views

⚡ 99%

⚡ Shorts 99% · ▶️ Long-form 1% — brands place & price integrations differently across the two.

How we estimate

~253.1K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a GB audience. About 99% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $288 – $672. Excludes sponsorships, memberships & merch. Full methodology →

Known for

6.17M views With engineering, you can make the impossible, possible. (30 seconds)

1.64M views Meet Eneni, Robotics Trailblazer (30 seconds)

788.5K views Does the future make you ask questions?

756.2K views How can you improve lives with engineering?

▶️ Featured Video

6.17M views

📈 Performance

Typical video

185–237.7K views

Median 1.2K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.2× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

253.1K

Avg views / video

Avg likes

Avg comments

0.01%

Engagement rate

0.2

Uploads / week

229.2K

Lifetime avg / video

9.8K

Views / subscriber

99%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2017 — 8 years ago.

🏆Ranked #11,575 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #2,555 in the niche.

👁️Averages 253.1K views per video.

📤Posts about 0.2× per week.

💬0.01% engagement rate.

📱99% of recent uploads are Shorts.

📍Based in United Kingdom.

🛡️ Audience credibility

46/100 Fair

Est. 68% real, active audience · Medium fake-follower risk.
Views far exceed subscriber count — strong reach beyond their core base.
0.01% engagement — below the ~5% typical for this size.

Est. authentic audience

68%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands This is Engineering's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

#ThisisEngineering tells the stories of real, young engineers who turned their passions into fulfilling careers. Solving real world problems, using their creativity to bring ideas to life, they are helping shape the future. Whatever your background, This is Engineering aims to inspire more young people to consider a career in engineering and be the difference in the world.

#EngineerBetterLives