The Royal Institution ✓

YouTube @theroyalinstitution Knowledge 📍 United Kingdom

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Subscribers

1.76M

🔥 Buzz rank

#42,150 ▼31043

Total Views

292.56M

Videos

1.8K

Channel age

16 yrs

Est. monthly earnings

$937 – $1.9K

📊 Content format · share of recent views

⚡ 90%

10%

⚡ Shorts 90% · ▶️ Long-form 10% — brands place & price integrations differently across the two.

How we estimate

~1.73M recent monthly views × an estimated ad RPM of $4.90–$9.45 per 1,000 views — adjusted for Knowledge content and a GB audience. About 90% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $11.2K – $22.5K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

698.8K views Can you tell which music is real and which is generated? with Hannah Fry #shorts #aiscience #science

345.7K views How lightning rods work | with The Royal Institution #lightningrods #science #shorts #sciencefacts

279.4K views Liquid metal embrittlement demonstration with the Ri #shorts #science #scienceeducation #liquidmetal

77K views Why physicists are so obsessed with black holes with James Beacham #shorts #blackholes #physics

▶️ Featured Video

31.8K views

📈 Performance

Typical video

5.8K–14.9K views

Median 8.2K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

8.9× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

45.7K

Avg views / video

Avg likes

Avg comments

2.43%

Engagement rate

8.9

Uploads / week

160.5K

Lifetime avg / video

166

Views / subscriber

90%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2009 — 16 years ago.

🏆Ranked #948 among all influencers on SocialDB.

🎯Top Knowledge influencer — #41 in the niche.

👁️Averages 45.7K views per video.

📤Posts about 8.9× per week.

💬2.43% engagement rate.

📱90% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
2.43% engagement — above the ~2% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 49% Female 51%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Royal Institution's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Nebula

Amazon Affiliate

Patreon

Coinbase

Robinhood

Shopify

Audible

Webull

Brilliant

About

Explosive short films, full length talks from the world’s leading scientists and writers, and videos to challenge the way you look at the world.

The Royal Institution is a 200 year old independent charity creating opportunities for the public and scientists to explore science together, through events, education, and the CHRISTMAS LECTURES.

Become a YouTube Member to view exclusive Q&As and early release content: https://www.youtube.com/channel/UCYeF244yNGuFefuFKqxIAXw/join

Or support us by donating: https://www.rigb.org/join-and-support/donate-ri

We're part of the Amazon Associates programme, if you click on geni.us links in our video descriptions we may earn a commission on purchases. This doesn't cost you anything and the proceeds go towards our charitable work.

The Royal Institution of Great Britain is a registered charity, number: 227938.