THE PLUG

THE PLUG ✓

YouTube @theplug_truecrime Society 📍 South Africa
Visit YouTube 💰 Sponsor THE PLUG 🤝 Collab with THE PLUG 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
131K
🔥 Buzz rank
#43,512 ▼31445
Total Views
14.39M
Videos
92
Channel age
6 yrs
Est. monthly earnings
$352 – $679
How we estimate
~223.6K recent monthly views × an estimated ad RPM of $1.58–$3.04 per 1,000 views — adjusted for Society content and a ZA audience. Yearly ≈ $4.2K – $8.1K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

The story of Caswell Maseko and Itumeleng Makhalemele-Maseko😭356.7K views The story of Caswell Maseko and Itumeleng Makhalemele-Maseko😭 The story of Thandi Maqubela and Judge Patrick Maqubela 😭328.2K views The story of Thandi Maqubela and Judge Patrick Maqubela 😭 The story of Bafana Mahungela and Kirsten Kluytes😭304.1K views The story of Bafana Mahungela and Kirsten Kluytes😭 The story of Hope Zinde and Mark Warona Zinde😭293.4K views The story of Hope Zinde and Mark Warona Zinde😭

▶️ Featured Video

356.7K views

📈 Performance

Typical video
84.2K–198.6K views
Median 136K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
0.3× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
153.8K
Avg views / video
3.9K
Avg likes
527
Avg comments
2.88%
Engagement rate
0.3
Uploads / week
156.4K
Lifetime avg / video
110
Views / subscriber
0%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 6 years ago.
🏆Ranked #3,971 among all influencers on SocialDB.
🎯Top Society influencer — #119 in the niche.
👁️Averages 153.8K views per video.
📤Posts about 0.3× per week.
💬2.88% engagement rate.
🏅Earned the Silver Play Button for passing 100K subscribers.
📍Based in South Africa.

🛡️ Audience credibility

64/100 Good
  • Est. 78% real, active audience · Medium fake-follower risk.
  • 2.88% engagement — around average for this size.
Est. authentic audience
78%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 48% Female 52%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • South Africa52%
  • United States14%
  • United Kingdom6%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands THE PLUG's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Patreon Coinbase Amazon Affiliate Robinhood Storyblocks Cash App Incogni Raycon OKX

About

Hi Everyone! I am a South African True Crime Content Creator, this channel is for awareness and educational purposes.

If you want to suggest videos/ are a company who would like to support the cause, please use the details below.
BUSINESS CONTACT:

Thank you for watching!

📸 Gallery

She tried to escape him | The story of Nomzila Madinane 69 Days After ‘I Do’… His Wife Was Behind His Death || Banele Sikhosana Story. She was just starting her nursing career… then everything changed (Nesethu Rauzela case) He called her to come over… it was a trap || Entle Manzi and Mihlali Delphu story The story of Philisiwe Lizoma Kratshana and Akhona Malangeni😭 The story of Lusanda Mathabela, Katlego Mokoena and Lungelo Sithole😭 The story of Kgaugelo Marota and Mfana Ngwenya (Lazarus Antonio)😭 The story of Baleseng Moramaga,Tshiamo Moramaga and Tebogo Mnisi😭

Recent videos

She tried to escape him | The story of Nomzila Madinane
23.8K views · 14 days ago
69 Days After ‘I Do’… His Wife Was Behind His Death || Banele Sikhosana Story.
73K views · 1 month ago
She was just starting her nursing career… then everything changed (Nesethu Rauzela case)
69.4K views · 2 months ago
He called her to come over… it was a trap || Entle Manzi and Mihlali Delphu story
79.6K views · 2 months ago
The story of Philisiwe Lizoma Kratshana and Akhona Malangeni😭
71K views · 4 months ago
The story of Lusanda Mathabela, Katlego Mokoena and Lungelo Sithole😭
82.6K views · 4 months ago
The story of Kgaugelo Marota and Mfana Ngwenya (Lazarus Antonio)😭
75.6K views · 7 months ago
The story of Baleseng Moramaga,Tshiamo Moramaga and Tebogo Mnisi😭
162.8K views · 8 months ago
The story of Nokulunga Mashabane and Thobani Nzama😭
81.2K views · 8 months ago
The story of Loveness Magabe and Helder Isidro😭
85.6K views · 8 months ago
The story of Zakithi Ndaba and Aviwe Poswa😭
232.5K views · 8 months ago
The story off Onalenna Selebogo and Walter Tshehla😭
84.2K views · 8 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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