The New York Times ✓

YouTube @nytimes Politics

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Subscribers

5.2M

Total Views

1.41B

Videos

10.7K

Channel age

19 yrs

Est. monthly earnings

$15.6K – $30K

📊 Content format · share of recent views

▶️ 94%

⚡ Shorts 6% · ▶️ Long-form 94% — brands place & price integrations differently across the two.

How we estimate

~7.29M recent monthly views × an estimated ad RPM of $2.28–$4.39 per 1,000 views — adjusted for Politics content. About 6% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $186.7K – $360.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

930.7K views These Teens Are Choosing Trade Classes to AI-Proof Their Futures

880.6K views Mics Left on at the G7 Summit

468.7K views Steven Spielberg on the Real Life Evidence That Inspired 'Disclosure Day'

398.8K views Why the U.S.-Iran Negotiations Are Taking So Long

▶️ Featured Video

930.7K views

📈 Performance

Typical video

19.8K–145.5K views

Median 47.8K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

13.2× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

128.7K

Avg views / video

4.3K

Avg likes

435

Avg comments

3.68%

Engagement rate

13.2

Uploads / week

131.2K

Lifetime avg / video

271

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 19 years ago.

🏆Ranked #353 among all influencers on SocialDB.

🎯Top Politics influencer — #10 in the niche.

👁️Averages 128.7K views per video.

📤Posts about 13.2× per week.

💬3.68% engagement rate.

📱6% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
3.68% engagement — above the ~1% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 48% Female 52%

Age · peak 25-34

13-174%

18-2423%

25-3431%

35-4423%

45+19%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The New York Times's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Amazon Affiliate

Ray-Ban parent EssilorLuxottica

nbn Australia

Shopify

About

The New York Times is the most powerful engine for independent, boots-on-the-ground and deeply reported journalism. We set the standard for the most ambitious and innovative storytelling across features, news and investigations. Because we’re journalists, we’re excited to report the news as quickly as possible, use new technological resources to uncover the truth, and unearth new cultural phenomenons with our critics. The internet didn’t plant these ideas in our heads. We’ve always been this way. It's all the news that's fit to watch. On YouTube.