The Independent

The Independent ✓

YouTube @theindependent Politics 📍 United Kingdom
Visit YouTube 💰 Sponsor The Independent 🤝 Collab with The Independent 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
1.27M
🔥 Buzz rank
#42,284 ▼31056
Total Views
907.36M
Videos
41K
Channel age
19 yrs
Est. monthly earnings
$9.1K – $17.6K
📊 Content format · share of recent views
⚡ 14%
▶️ 86%
⚡ Shorts 14%  ·  ▶️ Long-form 86% — brands place & price integrations differently across the two.
How we estimate
~3.04M recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Politics content and a GB audience. About 14% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $109.7K – $211.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Albanians tear down construction site in on-going protests over Kushner-backed private island97.3K views Albanians tear down construction site in on-going protests over Kushner-backed private island Trump challenged over claims paint peeling off Reflecting Pool is due to sabotage91K views Trump challenged over claims paint peeling off Reflecting Pool is due to sabotage Now and Then: Trump contradicts himself on Reflecting Pool 'sabotage'71.8K views Now and Then: Trump contradicts himself on Reflecting Pool 'sabotage' Reflecting Pool chaos: The Independent reports from the iconic site55.1K views Reflecting Pool chaos: The Independent reports from the iconic site

▶️ Featured Video

97.3K views

📈 Performance

Typical video
671–12.7K views
Median 3.3K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
70.1× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
10.1K
Avg views / video
89
Avg likes
64
Avg comments
1.51%
Engagement rate
70.1
Uploads / week
22.1K
Lifetime avg / video
714
Views / subscriber
14%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 19 years ago.
🏆Ranked #1,207 among all influencers on SocialDB.
🎯Top Politics influencer — #22 in the niche.
👁️Averages 10.1K views per video.
📤Posts about 70.1× per week.
💬1.51% engagement rate.
📱14% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

40/100 Low
  • Est. 64% real, active audience · High fake-follower risk.
  • Low view-through (~0.8%) — many subscribers don't watch, a sign of an inactive or inflated audience.
  • 1.51% engagement — around average for this size.
Est. authentic audience
64%
Fake-follower risk
High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 52% Female 48%
Age · peak 25-34
13-173%
18-2426%
25-3430%
35-4422%
45+19%
Top geographies
  • United Kingdom44%
  • United States18%
  • Ireland5%
  • Australia5%
  • Canada4%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Independent's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Patreon Amazon Affiliate Shopify Ray-Ban parent EssilorLuxottica nbn Australia

About

The Independent is the world’s most free-thinking newsbrand, providing global news, commentary and analysis for the independently-minded.

📸 Gallery

Venezuela earthquake: At least 32 dead and 700 injured after back-to-back tremors collapse buildings Tube temperatures near 40C as commuters brave heatwave Trump advises 'extremely liberal' Burnham to save 'dying' UK and open up North Sea drilling Swan Lake with an all-male cast: Matthew Bourne on his big risk Mike Johnson accuses Democrats of 'not loving USA' as much as World Cup visitors do Starmer shows his relaxed side now he knows it's all over Did the UK ever actually send £350m a week to the EU? Hunted: Kidnapped, blackmailed and tortured for being LGBTQ+

Recent videos

Venezuela earthquake: At least 32 dead and 700 injured after back-to-back tremors collapse buildings
742 views · 8 days ago
Tube temperatures near 40C as commuters brave heatwave
381 views · 8 days ago
Trump advises 'extremely liberal' Burnham to save 'dying' UK and open up North Sea drilling
550 views · 8 days ago
Swan Lake with an all-male cast: Matthew Bourne on his big risk
110 views · 9 days ago
Mike Johnson accuses Democrats of 'not loving USA' as much as World Cup visitors do
234 views · 9 days ago
Starmer shows his relaxed side now he knows it's all over
1.4K views · 9 days ago
Did the UK ever actually send £350m a week to the EU?
354 views · 9 days ago
Hunted: Kidnapped, blackmailed and tortured for being LGBTQ+
330 views · 9 days ago
Starmer backs Reeves as Badenoch claims Labour MPs have '400 knives' in PM's back: PMQs in full
671 views · 9 days ago
Live: Starmer faces Badenoch in first PMQs since announcing resignation
3.3K views · 9 days ago
Putin says Russia is ready for peace talks with Ukraine
9K views · 9 days ago
Now and Then: Trump contradicts himself on Reflecting Pool 'sabotage'
71.8K views · 9 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Wood Junki Uncut Wood Junki Uncut 63% Citizens Pulse Citizens Pulse 40% IANS TV IANS TV 40% Bill O'Reilly Bill O'Reilly 40% FORGOTTEN HISTORY FORGOTTEN HISTORY 40% The Free Press Journal The Free Press Journal 40%

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IANS TV ✓
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Bill O'Reilly ✓
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1.12M Subscribers
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@forgottenhistorychannel
1.09M Subscribers
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The Free Press Journal
The Free Press Journal ✓
@thefreepressjournal
993K Subscribers

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