the chess nerd ✓ ✓ Claimed

YouTube @thechessnerd Lifestyle (sociology) 📍 Canada

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Subscribers

227K

🔥 Buzz rank

#43,099 ▼31282

Total Views

171.63M

Videos

1.6K

Channel age

13 yrs

Est. monthly earnings

$284 – $553

257.4K total audience across 2 platforms

YouTube · 227K Twitch · 30.4K

📊 Content format · share of recent views

⚡ 66%

▶️ 34%

⚡ Shorts 66% · ▶️ Long-form 34% — brands place & price integrations differently across the two.

How we estimate

~212.9K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a CA audience. About 66% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $3.4K – $6.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

135.1K views Anish Giri: “Chess Mafia is dead”

58.2K views SINDAROV!!!

33K views There has GOT to be a limit 😭

31.4K views Fabiano Caruana Reveals the Brutal Truth About the Candidates

▶️ Featured Video

31.4K views

📈 Performance

Typical video

6.6K–19.2K views

Median 12K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.9× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

17.3K

Avg views / video

475

Avg likes

Avg comments

2.97%

Engagement rate

2.9

Uploads / week

108K

Lifetime avg / video

756

Views / subscriber

66%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2012 — 13 years ago.

🏆Ranked #3,173 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #542 in the niche.

👁️Averages 17.3K views per video.

📤Posts about 2.9× per week.

💬2.97% engagement rate.

📱66% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

64/100 Good

Est. 78% real, active audience · Medium fake-follower risk.
2.97% engagement — around average for this size.

Est. authentic audience

78%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 23% Female 77%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

Canada43%
United States26%
United Kingdom6%
India4%
Australia3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands the chess nerd's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

Hey, I’m Zachary but please call me Zach!

I do anything and everything that has to do with chess and make my analysis comprehensible for all levels!
I love cultures and countries from all around the world 🌍 Please drop your country in any recent video!!

Entertainment and Education at its finest of mixtures is why I make chess videos. I want to provide you with as much of my knowledge as I possibly can. I am infinitely passionate about this invaluable 1,500 year old game that continues to surprise me 18 years in and counting.

All content is made with love and if you feel like it, please consider subscribing for more videos and to help me start getting to the next goal: 300,000 subs :)

Thank you and please drop a comment in any video introducing yourself and I will do the same!
Sincerely,
thechessnerd

P.S. If you like what you see, a lot of my clips and videos come from my Twitch - I'm thechessnerdlive on there and I stream 6 times a week! https://www.twitch.tv/thechessnerdlive