The Business Times ✓
Subscribers
62.3K
🔥 Buzz rank
#5,665 ▼1729
Total Views
16.46M
Videos
3.4K
Channel age
12 yrs
Est. monthly earnings
$1.1K – $2.2K
💰 Suggested sponsorship rate
$40 – $65 / integration
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
~2.1K
views / video
📊 Content format · share of recent views
⚡ Shorts 4% · ▶️ Long-form 96% — brands place & price integrations differently across the two.
How we estimate
~281.4K recent monthly views × an estimated ad RPM of
$4.17–$8.03 per 1,000 views —
adjusted for Knowledge content and a SG audience.
About 4% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $13.5K – $26.1K.
Excludes sponsorships, memberships & merch. Full methodology →
Known for
36.4K views
Can SIA save Air India, will Changi T5 cement SG’s aviation lead? | 5 Questions with Shukor Yusof
8.6K views
Where does Berjaya's future lie after Vincent Tan’s huge sell-downs?
8.6K views
Why Therme is building a S$1 billion wellness facility in Singapore
4.2K views
Can ST Engineering dethrone DBS on the SGX?
▶️ Featured Video
36.4K views📈 Performance
Typical video
113–1.2K views
Median 449 — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
31.9× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
2.1K
Avg views / video
17
Avg likes
5
Avg comments
1.06%
Engagement rate
31.9
Uploads / week
4.9K
Lifetime avg / video
264
Views / subscriber
4%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.
💡 Did you know?
🗓️Joined YouTube in 2013 — 12 years ago.
🏆Ranked #5,313 among all influencers on SocialDB.
🎯Top Knowledge influencer — #310 in the niche.
👁️Averages 2.1K views per video.
📤Posts about 31.9× per week.
💬1.06% engagement rate.
🚀Gained 200 subscribers in the last 7 days.
📱4% of recent uploads are Shorts.
🛡️ Audience credibility
44/100
Fair
- Est. 67% real, active audience · High fake-follower risk.
- 1.06% engagement — below the ~5% typical for this size.
Est. authentic audience
67%
Fake-follower risk
High
Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 48% Female 52%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
- Singapore52%
- United States14%
- United Kingdom6%
- India5%
Likely interests
EntertainmentLifestyleTrending
💚 Brand affinity
EstimatedBrands The Business Times's audience is most likely to respond to — from detected sponsorships in this niche.
Amazon Affiliate
Shopify
About
The Business Times is South-east Asia's leading financial daily. We bring to our readers daily corporate, financial, economic and political news, analysis and commentary on print and digital platforms. This includes in-depth coverage of Singapore and Asian business and economic developments, as well as global trends that impact Singapore business. On weekends, BT's lifestyle journalists bring busy executives the latest in recreation, entertainment, the arts, design, food, and shopping.
📸 Gallery
Recent videos
UN Pauses Hormuz Evacuation, Taiwan Shuts Down and Oil Slides
30 views · 7 days ago
S2E254: UN Pauses Hormuz Evacuation, Taiwan Shuts Down and Oil Slides
19 views · 7 days ago
Has the Singapore dream become harder to reach?
264 views · 8 days ago
AI rally re-ignited: Chip giants add $400B in market cap as Asian stocks soar
75 views · 8 days ago
Crowne Plaza Changi Airport to be sold for S$500 million
1.4K views · 8 days ago
Can ST Engineering dethrone DBS on the SGX?
4.2K views · 8 days ago
ICC Judges Sue Trump, Japan Hit by Earthquake and Oil Falls
2.4K views · 8 days ago
Has the Singapore dream become harder to reach?
3.7K views · 9 days ago
Asian stocks drift, oil slips: Markets weigh AI valuation jitters against easing Gulf tensions
50 views · 9 days ago
What is SIA’s 1.5 billion yuan ‘dim sum’ bond?
1.2K views · 9 days ago
Stop waiting for the ‘right time’: why micro-investing is the new wealth superpower
111 views · 9 days ago
What’s in Mah Bow Tan-led Therme Singapore’s S$1 billion wellness facility?
3.2K views · 9 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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61%
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59%
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59%
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55%
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47%
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46%
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