Tati

Tati ✓

YouTube @tati Lifestyle (sociology) 📍 United States
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Subscribers
7.87M
🔥 Buzz rank
#41,883 ▼31027
Total Views
1.57B
Videos
2.2K
Channel age
15 yrs
Est. monthly earnings
$3.1K – $6K
8.13M total audience across 2 platforms
YouTube · 7.87M TikTok · 259K
📊 Content format · share of recent views
4%
▶️ 96%
⚡ Shorts 4%  ·  ▶️ Long-form 96% — brands place & price integrations differently across the two.
How we estimate
~840.3K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 4% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $37.2K – $71.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

I DID COLOR ANALYSIS … Everyone was wrong!291.5K views I DID COLOR ANALYSIS … Everyone was wrong! 12 DRUGSTORE MAKEUP DUPES ... Save Your Cash!248.8K views 12 DRUGSTORE MAKEUP DUPES ... Save Your Cash! Have you heard of my New Brand?185.1K views Have you heard of my New Brand? DETAILS By TATI - Luxury Makeup Brushes180.3K views DETAILS By TATI - Luxury Makeup Brushes

▶️ Featured Video

291.5K views

📈 Performance

Typical video
24.1K–121.4K views
Median 80.9K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
2.3× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
84.1K
Avg views / video
3.8K
Avg likes
319
Avg comments
4.87%
Engagement rate
2.3
Uploads / week
700.6K
Lifetime avg / video
199
Views / subscriber
4%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2010 — 15 years ago.
🏆Ranked #233 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #27 in the niche.
👁️Averages 84.1K views per video.
📤Posts about 2.3× per week.
💬4.87% engagement rate.
📱4% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

54/100 Fair
  • Est. 72% real, active audience · Medium fake-follower risk.
  • Low view-through (~1.1%) — many subscribers don't watch, a sign of an inactive or inflated audience.
  • 4.87% engagement — above the ~1% typical for this size.
Est. authentic audience
72%
Fake-follower risk
Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 25% Female 75%
Age · peak 18-24
13-1711%
18-2430%
25-3429%
35-4419%
45+11%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Tati's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Genshin Impact Surfshark Incogni

About

Mother of Makeup | Biohacking Enthusiast | Spiritual Aficionado
xo’s ~ Tati 💋

📸 Gallery

The DUPE We All Needed! Did e.l.f. Just Beat Givenchy? These Dupes Hit... Save your Cash! Tati Friday Night Live - Episode 85 Tati Wednesday Night Live - Episode 84 10 Beauty Products I'd Buy again and again! Tati Friday Night Live - Episode 83 Tati Wednesday Night Live - Episode 82 All the New Drugstore Makeup ...

Recent videos

The DUPE We All Needed! Did e.l.f. Just Beat Givenchy?
34.8K views · 16 days ago
These Dupes Hit... Save your Cash!
73.8K views · 18 days ago
Tati Friday Night Live - Episode 85
14K views · 20 days ago
Tati Wednesday Night Live - Episode 84
12.9K views · 22 days ago
10 Beauty Products I'd Buy again and again!
62.5K views · 25 days ago
Tati Friday Night Live - Episode 83
15K views · 27 days ago
Tati Wednesday Night Live - Episode 82
14.7K views · 29 days ago
All the New Drugstore Makeup ...
99.1K views · 1 month ago
Tati Friday Night Live - Episode 81
16.3K views · 1 month ago
Have you heard of my New Brand?
185.1K views · 1 month ago
DETAILS By TATI - Luxury Makeup Brushes
180.3K views · 1 month ago
RESPONDING TO DRAMA ...
80.9K views · 1 month ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

GothamChess GothamChess 92% Bob & Brad Bob & Brad 92% Zach's Tech Turf Zach's Tech Turf 92% The Gardening Channel With James Prigioni The Gardening Channel With James Prigioni 92% Tiny Home Tours Tiny Home Tours 91% TechLead TechLead 72%

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