So Okay Here's the Thing ✓

YouTube @sookayheresthething Lifestyle (sociology)

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Subscribers

240K

🔥 Buzz rank

#1,476 ▼418

Total Views

237.06M

Videos

718

Channel age

8 yrs

Est. monthly earnings

$571 – $1.4K

420.1K total audience across 2 platforms

YouTube · 240K TikTok · 180.1K

📊 Content format · share of recent views

⚡ 99%

⚡ Shorts 99% · ▶️ Long-form 1% — brands place & price integrations differently across the two.

How we estimate

~7.55M recent monthly views × an estimated ad RPM of $2.51–$4.83 per 1,000 views — adjusted for Lifestyle (sociology) content. About 99% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $6.9K – $17K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.49M views common ground #funny #relatable #rpg #fallout

1.2M views immovable rod #dnd #ttrpg #animation #funny #dndskit

888.6K views today's the funny number #animation #funny #relatable

870K views settled life #funny #relatable #rpg #fallout

▶️ Featured Video

625.4K views

📈 Performance

Typical video

162.3K–297.2K views

Median 205.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

5.1× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

344.7K

Avg views / video

28K

Avg likes

668

Avg comments

8.33%

Engagement rate

5.1

Uploads / week

330.2K

Lifetime avg / video

988

Views / subscriber

99%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2017 — 8 years ago.

🏆Ranked #3,084 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #531 in the niche.

👁️Averages 344.7K views per video.

📤Posts about 5.1× per week.

💬8.33% engagement rate.

🚀Gained 2K subscribers in the last 7 days.

📱99% of recent uploads are Shorts.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
8.33% engagement — above the ~3.5% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 19% Female 81%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands So Okay Here's the Thing's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

BetterHelp

Nebula

Audible

Incogni

Epidemic Sound

Genshin Impact

About

New videos when they're ready, new short every weekday!

I make videos about stuff. D&D, the SCP Foundation, video games, mythology, Shakespeare, memes, and interesting (occasionally made-up) facts.

Did you know that jumping spiders have large, forward-facing eyes to help them better calibrate their acrobatic movements? It's true! Subscribe today for more trivia.

Knee revealed at 1k

Equipment:

Newer videos:
Scripts: Google Docs
Audio: Audacity
Assets/frames: Illustrator, Clip Studio PAINT, and PhotoFiltre 7
Drawing: XP-Pen Artist 12 and Artist 22 Pro graphics tablets
Animation, compiling, and editing: After Effects
Deep anxiety: Human Brain MMS-5 v2.4+

Older videos:
Scripts: LibreOffice Writer and MS Word
Audio: Audacity
Frames: Krita and PhotoFiltre 7
Drawing: Wacom Intuos drawing tablet
Compiling: Windows Movie Maker 6 and DaVinci Resolve 14
Deep anxiety: Human Brain MMS-5 v2.0-2.3