SMTOWN

SMTOWN ✓

YouTube @smtown Pop Music
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Subscribers
33.7M
🔥 Buzz rank
#41,798 ▼31026
Total Views
33.85B
Videos
4.7K
Channel age
20 yrs
Est. monthly earnings
$58.5K – $112.9K
📊 Content format · share of recent views
2%
▶️ 98%
⚡ Shorts 2%  ·  ▶️ Long-form 98% — brands place & price integrations differently across the two.
How we estimate
~52.15M recent monthly views × an estimated ad RPM of $1.14–$2.20 per 1,000 views — adjusted for Pop Music content. About 2% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $702.2K – $1.35M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Hearts2Hearts 하츠투하츠 'RUDE!' MV117.16M views Hearts2Hearts 하츠투하츠 'RUDE!' MV aespa 에스파 'LEMONADE' MV41.76M views aespa 에스파 'LEMONADE' MV aespa 에스파 'WDA (Whole Different Animal) (Feat. G-DRAGON)' MV28.18M views aespa 에스파 'WDA (Whole Different Animal) (Feat. G-DRAGON)' MV Hearts2Hearts 하츠투하츠 'Lemon Tang' MV22.02M views Hearts2Hearts 하츠투하츠 'Lemon Tang' MV

▶️ Featured Video

117.16M views

📈 Performance

Typical video
79.6K–1.97M views
Median 199.2K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
2.2× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
5.53M
Avg views / video
102.7K
Avg likes
7.6K
Avg comments
1.99%
Engagement rate
2.2
Uploads / week
7.18M
Lifetime avg / video
1K
Views / subscriber
2%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2006 — 20 years ago.
🏆Ranked #31 among all influencers on SocialDB.
🎯Top Pop Music influencer — #3 in the niche.
👁️Averages 5.53M views per video.
📤Posts about 2.2× per week.
💬1.99% engagement rate.
📱2% of recent uploads are Shorts.
🏅Earned the Diamond Play Button for passing 10M subscribers.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 16% of subscribers watch each video.
  • 1.99% engagement — above the ~1% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 48% Female 52%
Age · peak 18-24
13-177%
18-2431%
25-3430%
35-4420%
45+12%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands SMTOWN's audience is most likely to respond to — from detected sponsorships in this niche.

Patreon Keeps Amazon Affiliate Fiverr Skillshare SeatGeek AG1 Pawan Kalyan

About

Welcome to SM Entertainment Official YouTube Channel!
You can enjoy SM artist's latest videos on SMTOWN Official YouTube Channel.

📸 Gallery

RYEOWOOK 려욱 'Runaway' MV Hearts2Hearts 하츠투하츠 'Lemon Tang' MV NCT WISH 엔시티 위시 'BOY MEETS GIRL' MV RYEOWOOK 려욱 'Runaway' MV Teaser NCT WISH 엔시티 위시 'BOY MEETS GIRL' MV Teaser Hearts2Hearts 하츠투하츠 'Lemon Tang' MV Teaser RIIZE 라이즈 'Do your dance' MV RIIZE 라이즈 'Do your dance' MV Teaser

Recent videos

RYEOWOOK 려욱 'Runaway' MV
116K views · 10 days ago
Hearts2Hearts 하츠투하츠 'Lemon Tang' MV
22.02M views · 11 days ago
NCT WISH 엔시티 위시 'BOY MEETS GIRL' MV
3.76M views · 12 days ago
RYEOWOOK 려욱 'Runaway' MV Teaser
25.4K views · 13 days ago
NCT WISH 엔시티 위시 'BOY MEETS GIRL' MV Teaser
157.1K views · 13 days ago
Hearts2Hearts 하츠투하츠 'Lemon Tang' MV Teaser
1.07M views · 14 days ago
RIIZE 라이즈 'Do your dance' MV
12.28M views · 18 days ago
RIIZE 라이즈 'Do your dance' MV Teaser
167.1K views · 20 days ago
aespa 에스파 'LEMONADE (2Spade Remix)' MV
195.1K views · 1 month ago
aespa 에스파 'LEMONADE (Marlon Hoffstadt Remix)' MV
199.2K views · 1 month ago
SHINee 샤이니 'Atmos' MV
1.67M views · 1 month ago
aespa 에스파 'LEMONADE (Zedd Remix)' MV
449.6K views · 1 month ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

JYP Entertainment JYP Entertainment 47% Bizarrap Bizarrap 47% Times Music Times Music 47% THE FIRST TAKE THE FIRST TAKE 45% Anuel AA Anuel AA 40% BABYMONSTER BABYMONSTER 40%

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