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YouTube @reuters Politics 📍 United States

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Subscribers

4.25M

🔥 Buzz rank

#481 ▲10431

Total Views

2.35B

Videos

85.5K

Channel age

19 yrs

Est. monthly earnings

$1.1K – $2.2K

📊 Content format · share of recent views

⚡ 26%

▶️ 74%

⚡ Shorts 26% · ▶️ Long-form 74% — brands place & price integrations differently across the two.

How we estimate

~431.3K recent monthly views × an estimated ad RPM of $3.50–$6.75 per 1,000 views — adjusted for Politics content and a US audience. About 26% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $13.5K – $26.1K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

12.5K views Brexit vote turns 10 and UK prepares for new PM - how markets are reacting | Morning Bid

10.2K views Britain's economy since Brexit: in numbers

4.3K views Skies glow red over Russia's Chelyabinsk as storms hit

4.3K views Can anyone fix Britain? Leader turnover highlights UK malaise

▶️ Featured Video

12.5K views

📈 Performance

Typical video

409–1.2K views

Median 636 — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

350× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

1.4K

Avg views / video

Avg likes

Avg comments

2.86%

Engagement rate

350

Uploads / week

27.5K

Lifetime avg / video

553

Views / subscriber

26%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2007 — 19 years ago.

🏆Ranked #447 among all influencers on SocialDB.

🎯Top Politics influencer — #12 in the niche.

👁️Averages 1.4K views per video.

📤Posts about 350× per week.

💬2.86% engagement rate.

🚀Gained 10K subscribers in the last 7 days.

📱26% of recent uploads are Shorts.

🛡️ Audience credibility

54/100 Fair

Est. 72% real, active audience · Medium fake-follower risk.
Low view-through (~0%) — many subscribers don't watch, a sign of an inactive or inflated audience.
2.86% engagement — above the ~2% typical for this size.

Est. authentic audience

72%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 48% Female 52%

Age · peak 25-34

13-174%

18-2423%

25-3431%

35-4423%

45+19%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Reuters's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Amazon Affiliate

Shopify

Ray-Ban parent EssilorLuxottica

nbn Australia

About

Reuters brings you the latest breaking news, business and finance video from around the world. Since our founding in 1851, we have been known globally for unparalleled accuracy and impartiality.

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