Olivia Lawson ✓

YouTube @oliviafitlawson Physical Fitness 📍 United Kingdom

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Subscribers

309K

Total Views

25.38M

Videos

646

Channel age

6 yrs

Est. monthly earnings

$1.8K – $3.6K

📊 Content format · share of recent views

▶️ 98%

⚡ Shorts 2% · ▶️ Long-form 98% — brands place & price integrations differently across the two.

How we estimate

~414.8K recent monthly views × an estimated ad RPM of $4.55–$8.78 per 1,000 views — adjusted for Physical Fitness content and a GB audience. About 2% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $22.2K – $42.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

107.7K views 30 MIN STANDING UPPER BODY & ABS STRENGTH WORKOUT WITH DUMBBELLS- No Repeats

76.1K views 40 MIN STANDING FULL BODY METCON WORKOUT- No Repeats | Low Impact

67.2K views 30 MIN FAT BURNING DUMBBELL TABATA HIIT WORKOUT- Low Impact

59.2K views 40 MIN LEGS & GLUTES STRENGTH WORKOUT TO BUILD MUSCLE- No Repeats Supersets

▶️ Featured Video

39.5K views

📈 Performance

Typical video

20.1K–38.8K views

Median 28.6K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

3× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

32.7K

Avg views / video

1.4K

Avg likes

Avg comments

4.36%

Engagement rate

Uploads / week

39.3K

Lifetime avg / video

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 6 years ago.

🏆Ranked #2,723 among all influencers on SocialDB.

🎯Top Physical Fitness influencer — #14 in the niche.

👁️Averages 32.7K views per video.

📤Posts about 3× per week.

💬4.36% engagement rate.

📱2% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 11% of subscribers watch each video.
4.36% engagement — above the ~3.5% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 57% Female 43%

Age · peak 18-24

13-177%

18-2431%

25-3430%

35-4420%

45+12%

Top geographies

United Kingdom44%
United States18%
Ireland5%
Australia5%
Canada4%

Likely interests

FitnessHealthNutritionWellness

💚 Brand affinity

Estimated

Brands Olivia Lawson's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Epidemic Sound

Amazon Affiliate

Gymshark

your neighborhood climbing

About

Movement should lift you up, not bring you down.

FIT WITH LIV METHOD

Hi, I’m Olivia- qualified gym instructor and a busy mum of 3 beautiful children. I am redefining what achieving your fitness goals should look like. Fitness is different for everyone and you deserve an approach that truly understands your needs no matter the age.

I am on a mission to revolutionize the fitness industry from the era of onerous and exhausting workouts to results driven, smart movement that guarantees lasting results, while being kind to your body and mind.

With over 500 FREE workout videos and structured monthly programs, I have something for everyone.