O POVO ✓

YouTube @opovo Society 📍 Brazil

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Subscribers

1.5M

Total Views

522.39M

Videos

45.2K

Channel age

13 yrs

Est. monthly earnings

$698 – $1.4K

📊 Content format · share of recent views

⚡ 19%

▶️ 81%

⚡ Shorts 19% · ▶️ Long-form 81% — brands place & price integrations differently across the two.

How we estimate

~696.5K recent monthly views × an estimated ad RPM of $1.23–$2.36 per 1,000 views — adjusted for Society content and a BR audience. About 19% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $8.4K – $16.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

18.1K views Jaques Wagner admite relação com ex-sócio do Banco Master e reclama de PF a Lula

14.2K views Mulheres de direita do Ceará debocham de Michelle Bolsonaro e questionam apoio de Priscilla a André

12.1K views Influenciador Linkon chora em duro relato sobre as dificuldades do trabalhador brasileiro e viraliza

11.4K views Sobe para 920 o número de mortos em terremoto na Venezuela | O POVO NEWS

▶️ Featured Video

18.1K views

📈 Performance

Typical video

141–2.5K views

Median 732 — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

350× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

2.3K

Avg views / video

Avg likes

Avg comments

4.43%

Engagement rate

350

Uploads / week

11.6K

Lifetime avg / video

348

Views / subscriber

19%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2012 — 13 years ago.

🏆Ranked #1,070 among all influencers on SocialDB.

🎯Top Society influencer — #36 in the niche.

👁️Averages 2.3K views per video.

📤Posts about 350× per week.

💬4.43% engagement rate.

📱19% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

54/100 Fair

Est. 72% real, active audience · Medium fake-follower risk.
Low view-through (~0.2%) — many subscribers don't watch, a sign of an inactive or inflated audience.
4.43% engagement — above the ~2% typical for this size.

Est. authentic audience

72%

Fake-follower risk

Medium

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 50% Female 50%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

Brazil62%
Portugal8%
United States7%
Argentina4%
Mexico3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands O POVO's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Coinbase

Amazon Affiliate

Robinhood

Uphold

Shopify

Storyblocks

Cash App

Incogni

About

Notícias do Brasil e do Mundo, com reportagens, programas, vídeos rápidos e transmissões ao vivo da rádio O POVO CBN de Fortaleza. O POVO, nosso papel é fazer jornalismo.