Nidhi Katiyar

Nidhi Katiyar ✓

YouTube @nidhik Lifestyle (sociology) 📍 India
Visit YouTube 💰 Sponsor Nidhi Katiyar 🤝 Collab with Nidhi Katiyar 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
521K
🔥 Buzz rank
#2,285 ▼363
Total Views
270.17M
Videos
2.7K
Channel age
16 yrs
Est. monthly earnings
$658 – $1.3K
📊 Content format · share of recent views
⚡ 27%
▶️ 73%
⚡ Shorts 27%  ·  ▶️ Long-form 73% — brands place & price integrations differently across the two.
How we estimate
~916.7K recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Lifestyle (sociology) content and a IN audience. About 27% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $7.9K – $15.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

GRWM for my first influencer meet up @CuffsNLashes ✨ #grwm #makeup #influencermeet125.4K views GRWM for my first influencer meet up @CuffsNLashes ✨ #grwm #makeup #influencermeet Honest Review of Flicka Silk Touch 3-In-1 Moisturizer74.4K views Honest Review of Flicka Silk Touch 3-In-1 Moisturizer I am shook & in love with Staze 9 to 9 twin flame lipstick 💄58.9K views I am shook & in love with Staze 9 to 9 twin flame lipstick 💄 Easy glam makeup look for beginners✨57K views Easy glam makeup look for beginners✨

▶️ Featured Video

44K views

📈 Performance

Typical video
15.3K–31.2K views
Median 23K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
7.1× / week
Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.
30.3K
Avg views / video
1.3K
Avg likes
55
Avg comments
4.31%
Engagement rate
7.1
Uploads / week
99.9K
Lifetime avg / video
519
Views / subscriber
27%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2010 — 16 years ago.
🏆Ranked #2,076 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #328 in the niche.
👁️Averages 30.3K views per video.
📤Posts about 7.1× per week.
💬4.31% engagement rate.
🚀Gained 1K subscribers in the last 7 days.
📱27% of recent uploads are Shorts.

🛡️ Audience credibility

78/100 Good
  • Est. 86% real, active audience · Low fake-follower risk.
  • 4.31% engagement — above the ~3.5% typical for this size.
Est. authentic audience
86%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 24% Female 76%
Age · peak 18-24
13-1711%
18-2430%
25-3429%
35-4419%
45+11%
Top geographies
  • India58%
  • United States12%
  • United Kingdom5%
  • Pakistan4%
  • United Arab Emirates3%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Nidhi Katiyar's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Surfshark Genshin Impact Incogni

📸 Gallery

This will make your makeup flawless✨ Honest & non Sponsored Reviews of NEW Beauty Launches NEW Lipsticks, glosses and Balms Try-On #shorts #nykaafinds #lipstickswatch Kay beauty cashmere lip and cheek blur ✨ @CuffsNLashes jelly lip tint shade 05 Cranberry ✅ I have some testers ✨ Is PAC Spotlight Cushion Foundation Worth your💸 ?? #shorts #cushionfoundation From Idea to Product: Behind the Scenes at Cuffs N Lashes | Building CNL Ep. 02

Recent videos

This will make your makeup flawless✨
14.3K views · 8 days ago
Honest & non Sponsored Reviews of NEW Beauty Launches
8.6K views · 9 days ago
NEW Lipsticks, glosses and Balms Try-On #shorts #nykaafinds #lipstickswatch
38.8K views · 9 days ago
Kay beauty cashmere lip and cheek blur ✨
22.3K views · 10 days ago
@CuffsNLashes jelly lip tint shade 05 Cranberry ✅
17K views · 11 days ago
I have some testers ✨
35.9K views · 12 days ago
Is PAC Spotlight Cushion Foundation Worth your💸 ?? #shorts #cushionfoundation
26.5K views · 14 days ago
From Idea to Product: Behind the Scenes at Cuffs N Lashes | Building CNL Ep. 02
5K views · 14 days ago
Best Cushion foundation and for Just Rs. 379 😲
41.5K views · 15 days ago
Blue Eyes makeup look ✨ #shorts #eyemakeup #easymakeup
25.1K views · 16 days ago
Under Rs.1000 but performs like LUXE💸
20K views · 17 days ago
What It Really Takes to Run a Beauty Brand | New Launch, Problems & Planning | Building CNL Ep. 01
5.7K views · 17 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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