Nicole Maffi

Nicole Maffi ✓

YouTube @nicolemaffi Role-playing Video Game 📍 Brazil
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Subscribers
12.2M
🔥 Buzz rank
#33 ▼3
Total Views
3.11B
Videos
3K
Channel age
8 yrs
Est. monthly earnings
$5.3K – $11.9K
📊 Content format · share of recent views
⚡ 91%
9%
⚡ Shorts 91%  ·  ▶️ Long-form 9% — brands place & price integrations differently across the two.
How we estimate
~43.32M recent monthly views × an estimated ad RPM of $0.98–$1.89 per 1,000 views — adjusted for Role-playing Video Game content and a BR audience. About 91% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $63.8K – $143.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

JOGADORES MALVADOS NO 99 NOITES NA FLORESTA29.97M views JOGADORES MALVADOS NO 99 NOITES NA FLORESTA EU ME VINGUEI DA MINHA MÃE NA TORRE TROLL9.52M views EU ME VINGUEI DA MINHA MÃE NA TORRE TROLL Meu primeiro dia em Brookhaven! (Roblox)8.54M views Meu primeiro dia em Brookhaven! (Roblox) Fala 676.81M views Fala 67

▶️ Featured Video

441.7K views

📈 Performance

Typical video
119.3K–251.8K views
Median 163.1K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
7.1× / week
Most active on Thursdays — consistent output keeps an engaged, sponsor-ready audience.
1.43M
Avg views / video
37.1K
Avg likes
317
Avg comments
2.61%
Engagement rate
7.1
Uploads / week
1.04M
Lifetime avg / video
255
Views / subscriber
91%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2018 — 8 years ago.
🏆Ranked #146 among all influencers on SocialDB.
🎯Top Role-playing Video Game influencer — #12 in the niche.
👁️Averages 1.43M views per video.
📤Posts about 7.1× per week.
💬2.61% engagement rate.
🚀Gained 100K subscribers in the last 7 days.
📱91% of recent uploads are Shorts.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 12% of subscribers watch each video.
  • 2.61% engagement — above the ~1% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 77% Female 23%
Age · peak 18-24
13-1712%
18-2435%
25-3429%
35-4416%
45+8%
Top geographies
  • Brazil62%
  • Portugal8%
  • United States7%
  • Argentina4%
  • Mexico3%
Likely interests
GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands Nicole Maffi's audience is most likely to respond to — from detected sponsorships in this niche.

Patreon Genshin Impact Amazon Affiliate Epidemic Sound Keeps GamerSupps War Thunder Shopify Nebula G FUEL

About

Oi, eu sou a Nicole Maffi! Espero que vocês gostem dos meus vídeos e se divirtam muito comigo!

📸 Gallery

Esconde Esconde com camuflagem (Pinte e se Esconda Roblox) JOGANDO ATÉ 03:00 DA MANHÃ COM MINHA PRIMA Meu Cachorro caiu em um buraco Gigante (Pratfall) EU ME ESCONDI DO POLICIAL BARRY DO ROBLOX JOGAMOS A TORRE TROLL DO QUAL FAMOSO VOCÊ QUER SER NOVA ATUALIZAÇÃO DE MINIONS EM BROOKHAVEN JOGAMOS A TORRE TROLL DA IDADE - Roblox COMO DIVIDIR A COCA-COLA COM MINHA MÃE 🤣

Recent videos

Esconde Esconde com camuflagem (Pinte e se Esconda Roblox)
72.5K views · 6 days ago
JOGANDO ATÉ 03:00 DA MANHÃ COM MINHA PRIMA
466.8K views · 7 days ago
Meu Cachorro caiu em um buraco Gigante (Pratfall)
73.7K views · 8 days ago
EU ME ESCONDI DO POLICIAL BARRY DO ROBLOX
123.7K views · 10 days ago
JOGAMOS A TORRE TROLL DO QUAL FAMOSO VOCÊ QUER SER
219.3K views · 12 days ago
NOVA ATUALIZAÇÃO DE MINIONS EM BROOKHAVEN
119.3K views · 13 days ago
JOGAMOS A TORRE TROLL DA IDADE - Roblox
136.9K views · 14 days ago
COMO DIVIDIR A COCA-COLA COM MINHA MÃE 🤣
112.5K views · 15 days ago
JOGAMOS A TORRE TROLL DO QUE VOCÊ PREFERE VERSÃO PRAIA - Roblox
254.9K views · 15 days ago
ESCONDE-ESCONDE COM A NICOLE
117.6K views · 16 days ago
SOBREVIVA 7 DIAS NA ILHA COM O MRBEAST (Roblox)
93.1K views · 17 days ago
NINGUÉM SALVA MAIS AS CRIANÇAS DO 99 NOITES NA FLORESTA
150.6K views · 17 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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