MsAaliyahJay ✓

YouTube @msaaliyahjay Lifestyle (sociology) 📍 United States

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Subscribers

1.58M

🔥 Buzz rank

#42,188 ▼31051

Total Views

152.68M

Videos

548

Channel age

14 yrs

Est. monthly earnings

$371 – $718

📊 Content format · share of recent views

⚡ 32%

▶️ 68%

⚡ Shorts 32% · ▶️ Long-form 68% — brands place & price integrations differently across the two.

How we estimate

~140.5K recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 32% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $4.5K – $8.6K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

260.5K views Bringing back that Y2K kiss vibe with @lancome #lancomemakeup #lancomepartner

132.3K views Picking Up the Pieces | Ep 1 | GC THE SHOW

120.5K views Bridal Era Starts….. NOW! 💍

108.4K views Those last few details matter so much 🤎

▶️ Featured Video

132.3K views

📈 Performance

Typical video

33.3K–73.1K views

Median 43.4K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.5× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

61.2K

Avg views / video

4.2K

Avg likes

226

Avg comments

7.17%

Engagement rate

0.5

Uploads / week

278.6K

Lifetime avg / video

Views / subscriber

32%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2011 — 14 years ago.

🏆Ranked #1,020 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #132 in the niche.

👁️Averages 61.2K views per video.

📤Posts about 0.5× per week.

💬7.17% engagement rate.

📱32% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
7.17% engagement — above the ~2% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 18-24

13-178%

18-2432%

25-3431%

35-4416%

45+13%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands MsAaliyahJay's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

Aaliyah Jay is a beauty and lifestyle creator known for her refined style, sharp perspective, and unapologetic presence. Through beauty, fashion, and candid storytelling, she shares her journey of evolution, entrepreneurship, and modern womanhood.