MrBeast 2

MrBeast 2

YouTube @mrbeast2 Lifestyle (sociology) 📍 United States
Subscribers
59.6M
🔥 Buzz rank
#13 ▼4
Total Views
11.37B
Videos
231
Channel age
5 yrs
Est. monthly earnings
$247.6K – $481.8K
📊 Content format · share of recent views
⚡ 61%
▶️ 39%
⚡ Shorts 61%  ·  ▶️ Long-form 39% — brands place & price integrations differently across the two.
How we estimate
~161.41M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 61% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $2.97M – $5.78M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

32.17M views

📈 Performance

Typical video
5.09M–15.24M views
Median 8.34M — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
1.9× / week
Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.
20.18M
Avg views / video
454.8K
Avg likes
5.3K
Avg comments
2.28%
Engagement rate
1.9
Uploads / week
49.2M
Lifetime avg / video
191
Views / subscriber
61%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2020 — 5 years ago.
🏆Ranked #19 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #4 in the niche.
👁️Averages 20.18M views per video.
📤Posts about 1.9× per week.
💬2.28% engagement rate.
🚀Gained 200K subscribers in the last 7 days.
📱61% of recent uploads are Shorts.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 34% of subscribers watch each video.
  • 2.28% engagement — above the ~1% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 25% Female 75%
Age · peak 25-34
13-1710%
18-2429%
25-3433%
35-4418%
45+10%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands MrBeast 2's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify BetterHelp Nebula Audible Incogni Epidemic Sound Genshin Impact

About

my second channel for other videos and shorts :) subscribe

📸 Gallery

✉ Message MrBeast 2

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with MrBeast 2

Booking an event / appearance is a Pro feature. Upgrade to book MrBeast 2 for an in-person or virtual appearance — payment held safely in escrow until the event is done.

See Pro $9.95/mo →

Already Pro? Log in.