MrBeast

MrBeast

YouTube @mrbeast Lifestyle (sociology) 📍 United States
Subscribers
506M
🔥 Buzz rank
#1
Total Views
132.11B
Videos
990
Channel age
14 yrs
Est. monthly earnings
$1.06M – $2.11M
📊 Content format · share of recent views
⚡ 87%
13%
⚡ Shorts 87%  ·  ▶️ Long-form 13% — brands place & price integrations differently across the two.
How we estimate
~2.04B recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 87% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $12.67M – $25.34M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

160.81M views

📈 Performance

Typical video
26.87M–129.99M views
Median 90.77M — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
2.3× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
205.78M
Avg views / video
2.6M
Avg likes
92K
Avg comments
1.31%
Engagement rate
2.3
Uploads / week
133.44M
Lifetime avg / video
261
Views / subscriber
87%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2012 — 14 years ago.
🏆Ranked #1 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #1 in the niche.
👁️Averages 205.78M views per video.
📤Posts about 2.3× per week.
💬1.31% engagement rate.
🚀Gained 2M subscribers in the last 7 days.
📱87% of recent uploads are Shorts.

🛡️ Audience credibility

90/100 Excellent
  • Est. 93% real, active audience · Low fake-follower risk.
  • Healthy view-through — roughly 41% of subscribers watch each video.
  • 1.31% engagement — above the ~1% typical for this size.
Est. authentic audience
93%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 18% Female 82%
Age · peak 25-34
13-1710%
18-2429%
25-3433%
35-4418%
45+10%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands MrBeast's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Genshin Impact Surfshark Epidemic Sound

About

SUBSCRIBE FOR A COOKIE!
New MrBeast or MrBeast Gaming video every single Saturday at noon eastern time!
Accomplishments:
- Raised $20,000,000 To Plant 20,000,000 Trees
- Removed 30,000,000 pounds of trash from the ocean
- Helped 2,000 people walk again
- Helped 1,000 blind people see
- Helped 1,000 deaf people hear
- Built wells in Africa
- Built and gave away 100 houses
- Adopted every dog in a shelter (twice)
- Given millions to charity
- Started my own snack company Feastables
- Started my own software company Viewstats
- Gave away a private island (twice)
- Gave away 1 million meals
- I counted to 100k
- Ran a marathon in the world's largest shoes
- Survived 50 hours in Antarctica
- Recreated Squid Game in real life
- Created the largest competition show with 1000 people (Beast Games)
- Gave $5,000,000 to one person

Terms & Conditions of Current Sweepstakes:
https://mrb.gg/bow-and-arrow
https://bit.ly/MrB_Birthday_YT
https://bit.ly/MrB_Cash_Giveaway

📸 Gallery

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