MrBeast ✓

YouTube @mrbeast Lifestyle (sociology) 📍 United States

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Subscribers

506M

🔥 Buzz rank

Total Views

132.11B

Videos

990

Channel age

14 yrs

Est. monthly earnings

$1.06M – $2.11M

📊 Content format · share of recent views

⚡ 87%

13%

⚡ Shorts 87% · ▶️ Long-form 13% — brands place & price integrations differently across the two.

How we estimate

~2.04B recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 87% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $12.67M – $25.34M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.15B views Flip a Coin, Win $30,000

713.31M views Will a Zebra Subscribe to me?

689.54M views Who's The Strongest Streamer?

689.42M views I’m Granting Wishes For My Subscribers

▶️ Featured Video

160.81M views

📈 Performance

Typical video

26.87M–129.99M views

Median 90.77M — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.3× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

205.78M

Avg views / video

2.6M

Avg likes

92K

Avg comments

1.31%

Engagement rate

2.3

Uploads / week

133.44M

Lifetime avg / video

261

Views / subscriber

87%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2012 — 14 years ago.

🏆Ranked #1 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #1 in the niche.

👁️Averages 205.78M views per video.

📤Posts about 2.3× per week.

💬1.31% engagement rate.

🚀Gained 2M subscribers in the last 7 days.

📱87% of recent uploads are Shorts.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 41% of subscribers watch each video.
1.31% engagement — above the ~1% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 18% Female 82%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands MrBeast's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Epidemic Sound

About

SUBSCRIBE FOR A COOKIE!
New MrBeast or MrBeast Gaming video every single Saturday at noon eastern time!
Accomplishments:
- Raised $20,000,000 To Plant 20,000,000 Trees
- Removed 30,000,000 pounds of trash from the ocean
- Helped 2,000 people walk again
- Helped 1,000 blind people see
- Helped 1,000 deaf people hear
- Built wells in Africa
- Built and gave away 100 houses
- Adopted every dog in a shelter (twice)
- Given millions to charity
- Started my own snack company Feastables
- Started my own software company Viewstats
- Gave away a private island (twice)
- Gave away 1 million meals
- I counted to 100k
- Ran a marathon in the world's largest shoes
- Survived 50 hours in Antarctica
- Recreated Squid Game in real life
- Created the largest competition show with 1000 people (Beast Games)
- Gave $5,000,000 to one person

Terms & Conditions of Current Sweepstakes:
https://mrb.gg/bow-and-arrow
https://bit.ly/MrB_Birthday_YT
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