Minecraft

Minecraft

YouTube @minecraft Role-playing Video Game 📍 Sweden
Subscribers
20.7M
🔥 Buzz rank
#6 ▲1
Total Views
5.34B
Videos
1.4K
Channel age
15 yrs
Est. monthly earnings
$12.9K – $26.7K
📊 Content format · share of recent views
⚡ 91%
9%
⚡ Shorts 91%  ·  ▶️ Long-form 9% — brands place & price integrations differently across the two.
How we estimate
~44.58M recent monthly views × an estimated ad RPM of $2.94–$5.67 per 1,000 views — adjusted for Role-playing Video Game content and a SE audience. About 91% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $155.1K – $320.1K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

1.93M views

📈 Performance

Typical video
753.5K–1.33M views
Median 1M — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
7.2× / week
Most active on Saturdays — consistent output keeps an engaged, sponsor-ready audience.
1.45M
Avg views / video
54.9K
Avg likes
1.8K
Avg comments
3.92%
Engagement rate
7.2
Uploads / week
3.7M
Lifetime avg / video
258
Views / subscriber
91%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2010 — 15 years ago.
🏆Ranked #73 among all influencers on SocialDB.
🎯Top Role-playing Video Game influencer — #4 in the niche.
👁️Averages 1.45M views per video.
📤Posts about 7.2× per week.
💬3.92% engagement rate.
🚀Gained 300K subscribers in the last 7 days.
📱91% of recent uploads are Shorts.

🛡️ Audience credibility

78/100 Good
  • Est. 86% real, active audience · Low fake-follower risk.
  • 3.92% engagement — above the ~1% typical for this size.
Est. authentic audience
86%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 76% Female 24%
Age · peak 18-24
13-1712%
18-2435%
25-3429%
35-4416%
45+8%
Top geographies
  • Sweden52%
  • United States14%
  • United Kingdom6%
  • India5%
Likely interests
GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands Minecraft's audience is most likely to respond to — from detected sponsorships in this niche.

Genshin Impact Patreon Amazon Affiliate Epidemic Sound Keeps GamerSupps War Thunder Shopify Opera GX Nebula

About

This is the official YouTube channel of Minecraft. We tell stories about the Minecraft Universe.

ESRB Rating: Everyone 10+ with Fantasy Violence

📸 Gallery

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