Master Chess ✓

YouTube @masterchesscanada Lifestyle (sociology) 📍 Canada

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Subscribers

441

🔥 Buzz rank

#52,177 ▼42180

Total Views

14.2K

Videos

Channel age

4 yrs

Est. monthly earnings

$1 – $2

How we estimate

~227 recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a CA audience. Yearly ≈ $12 – $24. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.7K views How to Play the Closed Sicilian || Spassky vs. Fischer || Chess Story Series

1.4K views How to join our classes on Lichess.org

1.1K views Nimzo-Larsen Attack Refutation || Opening Ideas Series

430 views Rossolimo Attack Punishment || Opening Ideas Series

▶️ Featured Video

1.7K views

📈 Performance

Typical video

90–205 views

Median 140 — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.2× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

227

Avg views / video

Avg likes

Avg comments

4.16%

Engagement rate

0.2

Uploads / week

241

Lifetime avg / video

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2021 — 4 years ago.

🏆Ranked #15,828 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #3,581 in the niche.

👁️Averages 227 views per video.

📤Posts about 0.2× per week.

💬4.16% engagement rate.

📍Based in Canada.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 51% of subscribers watch each video.
4.16% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 26% Female 74%

Age · peak 25-34

13-1710%

18-2429%

25-3433%

35-4418%

45+10%

Top geographies

Canada43%
United States26%
United Kingdom6%
India4%
Australia3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Master Chess's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

Hey everyone, my name is Mike Ivanov and I'm a Canadian International Master and the head coach of the Canada Chess Youth Club. Growing up I found a lot of the chess analysis on YouTube to be hard or intimidating, so as chess got more popular for all ages during Covid lockdowns, I thought why not create a YouTube Channel which explains the game easily enough for any age and any level. Hopefully this can help folks who don't have the opportunities of chess coaching which we were lucky enough to have in Canada. I'll make a game review every day for a month and will see how things are by then. Feel free to check out for yourself!