Innersloth ✓

YouTube @innersloth Video Game Culture 📍 United States

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Subscribers

1.9M

🔥 Buzz rank

#222 ▲1

Total Views

488.55M

Videos

277

Channel age

8 yrs

Est. monthly earnings

$994 – $2.1K

📊 Content format · share of recent views

⚡ 92%

⚡ Shorts 92% · ▶️ Long-form 8% — brands place & price integrations differently across the two.

How we estimate

~3.73M recent monthly views × an estimated ad RPM of $2.80–$5.40 per 1,000 views — adjusted for Video Game Culture content and a US audience. About 92% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $11.9K – $24.8K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

1.62M views new Crewmate fidget toy!

1.47M views OLD AMONG US WILL NEVER DIE!

1.04M views bring your pet to work day at the Skeld! 🐶✨

879.5K views 2016 in 2026 but make it Among Us 🫡

▶️ Featured Video

1.62M views

📈 Performance

Typical video

159.2K–430.2K views

Median 270.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.2× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

401K

Avg views / video

13.3K

Avg likes

719

Avg comments

3.5%

Engagement rate

2.2

Uploads / week

1.76M

Lifetime avg / video

257

Views / subscriber

92%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2018 — 8 years ago.

🏆Ranked #897 among all influencers on SocialDB.

🎯Top Video Game Culture influencer — #24 in the niche.

👁️Averages 401K views per video.

📤Posts about 2.2× per week.

💬3.5% engagement rate.

🚀Gained 20K subscribers in the last 7 days.

📱92% of recent uploads are Shorts.

🛡️ Audience credibility

90/100 Excellent

Est. 93% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 21% of subscribers watch each video.
3.5% engagement — above the ~2% typical for this size.

Est. authentic audience

93%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 74% Female 26%

Age · peak 18-24

13-1714%

18-2432%

25-3431%

35-4413%

45+10%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

GamingEsportsStreaming

💚 Brand affinity

Estimated

Brands Innersloth's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Genshin Impact

Shopify

Dbrand

Google Gemini

Zapier

Epidemic Sound

NordVPN

About

A small independent game studio. We created Among Us and The Henry Stickmin Collection! We make the games we want and hope people play them. After awards, global press coverage, and millions of downloads, we can now confirm at least 4 people have played our games. Nice.