HYBE LABELS ✓

YouTube @hybelabels Electronic Music 📍 South Korea

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Subscribers

81.7M

🔥 Buzz rank

#41,787 ▼41765

Total Views

46.71B

Videos

3.3K

Channel age

18 yrs

Est. monthly earnings

$196.6K – $380.5K

100M total audience across 2 platforms

YouTube · 81.7M TikTok · 18.3M

📊 Content format · share of recent views

⚡ 15%

▶️ 85%

⚡ Shorts 15% · ▶️ Long-form 85% — brands place & price integrations differently across the two.

How we estimate

~188.65M recent monthly views × an estimated ad RPM of $1.23–$2.36 per 1,000 views — adjusted for Electronic Music content and a KR audience. About 15% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $2.36M – $4.57M. Excludes sponsorships, memberships & merch. Full methodology →

Known for

51.58M views LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Official MV

22.19M views BOYNEXTDOOR (보이넥스트도어) 'VIRAL' Official MV

11.84M views EVAN (에반) 'Ride or Die' Official MV

11.45M views LE SSERAFIM (르세라핌) x ILLIT (아일릿) x KATSEYE (캣츠아이) 'ICONIC BY MISTAKE' Dance Practice

▶️ Featured Video

51.58M views

📈 Performance

Typical video

106.6K–722.2K views

Median 210.2K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

15.4× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

2.86M

Avg views / video

119.9K

Avg likes

7.4K

Avg comments

4.46%

Engagement rate

15.4

Uploads / week

13.96M

Lifetime avg / video

572

Views / subscriber

15%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2008 — 18 years ago.

🏆Ranked #8 among all influencers on SocialDB.

🎯Top Electronic Music influencer — #1 in the niche.

👁️Averages 2.86M views per video.

📤Posts about 15.4× per week.

💬4.46% engagement rate.

📱15% of recent uploads are Shorts.

🏅Earned the Custom Play Button for passing 50M subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
4.46% engagement — above the ~1% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 50% Female 50%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

South Korea52%
United States14%
United Kingdom6%
India5%

Likely interests

MusicConcertsEntertainment

💚 Brand affinity

Estimated

Brands HYBE LABELS's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Shopify

Audible

Amazon Affiliate

Genshin Impact

Bavaria

Cash App

Squarespace

Nebula

About

Welcome to the official YouTube channel of HYBE, the content hub for BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, ABD, YX LABELS, HYBE x Geffen Records and more.