Garden Up

Garden Up

YouTube @gardenup Lifestyle (sociology) 📍 India
Subscribers
1.49M
🔥 Buzz rank
#42,215 ▼31054
Total Views
123.77M
Videos
272
Channel age
9 yrs
Est. monthly earnings
$40 – $80
📊 Content format · share of recent views
⚡ 55%
▶️ 45%
⚡ Shorts 55%  ·  ▶️ Long-form 45% — brands place & price integrations differently across the two.
How we estimate
~88.2K recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Lifestyle (sociology) content and a IN audience. About 55% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $480 – $960. Excludes sponsorships, memberships & merch. Full methodology →

Known for

▶️ Featured Video

155.6K views

📈 Performance

Typical video
23.1K–61.5K views
Median 32.3K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
0.4× / week
Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.
56.5K
Avg views / video
1.1K
Avg likes
42
Avg comments
2.05%
Engagement rate
0.4
Uploads / week
455K
Lifetime avg / video
83
Views / subscriber
55%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2017 — 9 years ago.
🏆Ranked #1,074 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #140 in the niche.
👁️Averages 56.5K views per video.
📤Posts about 0.4× per week.
💬2.05% engagement rate.
📱55% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good
  • Est. 86% real, active audience · Low fake-follower risk.
  • 2.05% engagement — above the ~2% typical for this size.
Est. authentic audience
86%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 21% Female 79%
Age · peak 25-34
13-179%
18-2428%
25-3432%
35-4417%
45+14%
Top geographies
  • India58%
  • United States12%
  • United Kingdom5%
  • Pakistan4%
  • United Arab Emirates3%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Garden Up's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Surfshark Genshin Impact Incogni

About

Garden Up was born out of an urge to convert a tiny hostel room into a private little sanctuary. Should have been easy, there was no dearth of content explaining the 'how to'. The only trouble was a researcher's mind, fixated with the 'why'. Garden Up is a chronicle of all the Eureka moments of a curious green ninja, enlivened by creativity.

About me:
I am Ekta, a researcher and an entrepreneur, living in Mumbai.
I spent a decade studying Ecology, ranging from soil nutrient dynamics in the forests of southern India to sustainable farming practices among communities in the Himalayas. After finishing my PhD from IISc Bangalore, I decided to make a career in digital media and edutainment through my own venture, Garden Up, a logical extension to our successful Youtube channel.
Today Garden Up is the sum total of finding that balance, my contribution to a silent, yet powerful green revolution that's taking place in urban homes.

❤ Ekta
Website: www.gardenup.in

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