Garden Up ✓

YouTube @gardenup Lifestyle (sociology) 📍 India

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Subscribers

1.49M

🔥 Buzz rank

#42,215 ▼31054

Total Views

123.77M

Videos

272

Channel age

9 yrs

Est. monthly earnings

$40 – $80

📊 Content format · share of recent views

⚡ 55%

▶️ 45%

⚡ Shorts 55% · ▶️ Long-form 45% — brands place & price integrations differently across the two.

How we estimate

~88.2K recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Lifestyle (sociology) content and a IN audience. About 55% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $480 – $960. Excludes sponsorships, memberships & merch. Full methodology →

Known for

347.8K views Repotting 7ft+ monstera #shorts #gardenup #monstera #plants

237.6K views Types of Syngonium #gardenup #plants

168.6K views This is NOT Areca Palm! Then which plant is it? #gardenup #shorts #areca #plants

155.6K views Keeping it simple yet classy | Ep. 9 | In My Garden

▶️ Featured Video

155.6K views

📈 Performance

Typical video

23.1K–61.5K views

Median 32.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

0.4× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

56.5K

Avg views / video

1.1K

Avg likes

Avg comments

2.05%

Engagement rate

0.4

Uploads / week

455K

Lifetime avg / video

Views / subscriber

55%

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2017 — 9 years ago.

🏆Ranked #1,074 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #140 in the niche.

👁️Averages 56.5K views per video.

📤Posts about 0.4× per week.

💬2.05% engagement rate.

📱55% of recent uploads are Shorts.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good

Est. 86% real, active audience · Low fake-follower risk.
2.05% engagement — above the ~2% typical for this size.

Est. authentic audience

86%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 21% Female 79%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Garden Up's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Surfshark

Genshin Impact

Incogni

About

Garden Up was born out of an urge to convert a tiny hostel room into a private little sanctuary. Should have been easy, there was no dearth of content explaining the 'how to'. The only trouble was a researcher's mind, fixated with the 'why'. Garden Up is a chronicle of all the Eureka moments of a curious green ninja, enlivened by creativity.

About me:
I am Ekta, a researcher and an entrepreneur, living in Mumbai.
I spent a decade studying Ecology, ranging from soil nutrient dynamics in the forests of southern India to sustainable farming practices among communities in the Himalayas. After finishing my PhD from IISc Bangalore, I decided to make a career in digital media and edutainment through my own venture, Garden Up, a logical extension to our successful Youtube channel.
Today Garden Up is the sum total of finding that balance, my contribution to a silent, yet powerful green revolution that's taking place in urban homes.

❤ Ekta
Website: www.gardenup.in