Doug DeMuro

Doug DeMuro ✓

YouTube @dougdemuro Lifestyle (sociology) 📍 United States
Visit YouTube 💰 Sponsor Doug DeMuro 🤝 Collab with Doug DeMuro 🎤 Book Event Appearance ⚔ Compare ☆ Watch Own this channel?
Subscribers
5.08M
🔥 Buzz rank
#41,919 ▼31032
Total Views
2.44B
Videos
2.5K
Channel age
12 yrs
Est. monthly earnings
$31.3K – $60.3K
📊 Content format · share of recent views
4%
▶️ 96%
⚡ Shorts 4%  ·  ▶️ Long-form 96% — brands place & price integrations differently across the two.
How we estimate
~8.42M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 4% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $375.3K – $723.9K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

Is There a Shift Coming in the Porsche Market?554.4K views Is There a Shift Coming in the Porsche Market? The New 2026 Lexus ES Tries to Ditch Boring494K views The New 2026 Lexus ES Tries to Ditch Boring Jason Cammisa and Doug DeMuro Pick Their Ultimate Dream Cars445.5K views Jason Cammisa and Doug DeMuro Pick Their Ultimate Dream Cars Will Tesla Cybertruck Values Ever Stop Falling?443.8K views Will Tesla Cybertruck Values Ever Stop Falling?

▶️ Featured Video

494K views

📈 Performance

Typical video
79.5K–269.5K views
Median 172.3K — the reliable floor a brand can expect, not just the headline average.
Upload rhythm
9.6× / week
Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.
205.5K
Avg views / video
5.3K
Avg likes
743
Avg comments
2.96%
Engagement rate
9.6
Uploads / week
961.2K
Lifetime avg / video
480
Views / subscriber
4%
Shorts (recent views)
Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2013 — 12 years ago.
🏆Ranked #363 among all influencers on SocialDB.
🎯Top Lifestyle (sociology) influencer — #40 in the niche.
👁️Averages 205.5K views per video.
📤Posts about 9.6× per week.
💬2.96% engagement rate.
📱4% of recent uploads are Shorts.
🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

78/100 Good
  • Est. 86% real, active audience · Low fake-follower risk.
  • 2.96% engagement — above the ~1% typical for this size.
Est. authentic audience
86%
Fake-follower risk
Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 23% Female 77%
Age · peak 18-24
13-177%
18-2431%
25-3430%
35-4420%
45+12%
Top geographies
  • United States46%
  • United Kingdom8%
  • Canada7%
  • Australia4%
  • India5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Doug DeMuro's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate Keeps Patreon Shopify Nebula BetterHelp Audible Incogni Genshin Impact Epidemic Sound

📸 Gallery

Is the Holy Trinity era already behind us? The 2026 Mercedes-AMG GT63 S E-Performance Is a $225,000 Super Sedan The 2026 Mercedes-AMG GT63 S E-Performance Is a $225,000 Super Sedan Jason Cammisa and Doug DeMuro Pick Their Ultimate Dream Cars Jason Cammisa and Doug DeMuro Pick Their Ultimate Dream Cars Is The Market Finally Appreciating the 550? What's the New "Rich Guy Go Fast" Car? The New BMW M, New GM Trucks & The Stradman's Lamborghini Catches Fire! THIS CAR POD! EP116

Recent videos

Is the Holy Trinity era already behind us?
42.8K views · 9 days ago
The 2026 Mercedes-AMG GT63 S E-Performance Is a $225,000 Super Sedan
172.3K views · 10 days ago
The 2026 Mercedes-AMG GT63 S E-Performance Is a $225,000 Super Sedan
99.8K views · 10 days ago
Jason Cammisa and Doug DeMuro Pick Their Ultimate Dream Cars
445.5K views · 12 days ago
Jason Cammisa and Doug DeMuro Pick Their Ultimate Dream Cars
122.1K views · 12 days ago
Is The Market Finally Appreciating the 550?
34.2K views · 13 days ago
What's the New "Rich Guy Go Fast" Car?
238.5K views · 14 days ago
The New BMW M, New GM Trucks & The Stradman's Lamborghini Catches Fire! THIS CAR POD! EP116
187.1K views · 14 days ago
The Ferrari 612 Manual Is the Perfect Grand Touring Car
66.3K views · 15 days ago
The Ferrari 612 Manual Is the Perfect Grand Touring Car
141K views · 15 days ago
The 2026 Kia K4 Turbo Hatchback Isn’t As Cool As You’re Hoping
77.6K views · 17 days ago
The 2026 Kia K4 Turbo Hatchback Isn’t As Cool As You’re Hoping
145.8K views · 17 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Brett Tech Brett Tech 81% 4 Friends | Kids Stories 4 Friends | Kids Stories 61% Bob & Brad Bob & Brad 61% PatrickStarrr PatrickStarrr 58% JUSTJULES💖 JUSTJULES💖 56% Linus Tech Tips Linus Tech Tips 44%

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