Digit ✓

YouTube @digit Lifestyle (sociology) 📍 India

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Subscribers

337K

🔥 Buzz rank

#42,834 ▼31200

Total Views

136.24M

Videos

5.9K

Channel age

20 yrs

Est. monthly earnings

$1.5K – $2.9K

📊 Content format · share of recent views

▶️ 93%

⚡ Shorts 7% · ▶️ Long-form 93% — brands place & price integrations differently across the two.

How we estimate

~1.67M recent monthly views × an estimated ad RPM of $0.97–$1.86 per 1,000 views — adjusted for Lifestyle (sociology) content and a IN audience. About 7% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $18K – $34.9K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

524.4K views Motorola Razr Fold or Samsung Galaxy Z Fold 7? Don't Buy Until You WATCH THIS!

260.4K views How Far Will a Creator Go for the Perfect Shot? | Capturing Kalpa on the OPPO Find X9s

19.2K views Get Full FIFA World Cup 2026 Schedule to Your Phone Calendar in Seconds🤩

16.1K views Motorola Edge 70 Pro Plus vs Nothing Phone 4a Pro - Camera Test 📸 | #Motorola #Nothing #Comparison

▶️ Featured Video

524.4K views

📈 Performance

Typical video

753–4.4K views

Median 1.7K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

17.5× / week

Most active on Tuesdays — consistent output keeps an engaged, sponsor-ready audience.

22.2K

Avg views / video

Avg likes

Avg comments

0.2%

Engagement rate

17.5

Uploads / week

23.2K

Lifetime avg / video

404

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2005 — 20 years ago.

🏆Ranked #2,618 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #435 in the niche.

👁️Averages 22.2K views per video.

📤Posts about 17.5× per week.

💬0.2% engagement rate.

📱7% of recent uploads are Shorts.

🏅Earned the Silver Play Button for passing 100K subscribers.

🛡️ Audience credibility

44/100 Fair

Est. 67% real, active audience · High fake-follower risk.
0.2% engagement — below the ~3.5% typical for this size.

Est. authentic audience

67%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 21% Female 79%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Digit's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

BetterHelp

Nebula

Audible

Incogni

Epidemic Sound

Genshin Impact

About

Digit is India's most popular technology media brand across print, online and social media. Since our launch in 2001, Digit has been steadfast in our mission to be Your Technology Navigator. Through our website, social media, magazine and more, we strive to give you all of the information about technology and gadgets that you want and need in order to make better buying decisions. Digit provides test results, information, opinions and advice on what products to buy and how to get the most out of them.

Digit represents the largest community of technology consumers (buyers and users) in India, and contains several sub-brands that focus on various needs – for example, SKOAR! is a gaming brand for those who ‘Live to Game’, devworx is our developer brand, Digit Squad is our micro influencer community, etc.