Dateline NBC ✓

YouTube @datelinenbc Entertainment 📍 United States

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Subscribers

424K

🔥 Buzz rank

#1,633 ▲551

Total Views

26.62M

Videos

927

Channel age

11 yrs

Est. monthly earnings

$312 – $602

📊 Content format · share of recent views

▶️ 97%

⚡ Shorts 3% · ▶️ Long-form 97% — brands place & price integrations differently across the two.

How we estimate

~131.2K recent monthly views × an estimated ad RPM of $2.45–$4.73 per 1,000 views — adjusted for Entertainment content and a US audience. About 3% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $3.7K – $7.2K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

50K views Talking Dateline: "Deadly Swagger" with Lester Holt and Keith Morrison | Dateline

39.2K views Dateline Episode Trailer: The Gorge | Dateline NBC

32.4K views Talking Dateline: "In the Matter of Alex Murdaugh" with Andrea Canning | Dateline

30.6K views Dateline Episode Trailer: Deadly Swagger | Dateline NBC

▶️ Featured Video

50K views

📈 Performance

Typical video

2.7K–12.5K views

Median 7.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

2.9× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

10.6K

Avg views / video

109

Avg likes

Avg comments

1.15%

Engagement rate

2.9

Uploads / week

28.7K

Lifetime avg / video

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2014 — 11 years ago.

🏆Ranked #2,312 among all influencers on SocialDB.

🎯Top Entertainment influencer — #245 in the niche.

👁️Averages 10.6K views per video.

📤Posts about 2.9× per week.

💬1.15% engagement rate.

🚀Gained 2K subscribers in the last 7 days.

📱3% of recent uploads are Shorts.

🛡️ Audience credibility

44/100 Fair

Est. 67% real, active audience · High fake-follower risk.
1.15% engagement — below the ~3.5% typical for this size.

Est. authentic audience

67%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 49% Female 51%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Dateline NBC's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Amazon Affiliate

AG1

Surfshark

Epidemic Sound

Shopify

Audible

NordVPN

Incogni

About

The award winning newsmagazine is classic story-telling at its best, covering an array of stories that range from mysteries and breaking news, to hidden-camera investigations and documentaries. Here we bring you our Digital Exclusive content and other videos from the makers of Dateline.