Business Standard ✓

YouTube @businessstandard Politics 📍 India

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Subscribers

690K

🔥 Buzz rank

#2,476 ▼1064

Total Views

206.3M

Videos

14.8K

Channel age

16 yrs

Est. monthly earnings

$610 – $1.2K

📊 Content format · share of recent views

▶️ 98%

⚡ Shorts 2% · ▶️ Long-form 98% — brands place & price integrations differently across the two.

How we estimate

~710.9K recent monthly views × an estimated ad RPM of $0.88–$1.69 per 1,000 views — adjusted for Politics content and a IN audience. About 2% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $7.3K – $14.1K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

119.4K views Inside India’s first private gold mine and why it matters | Swarnagiri | Gold production

27.7K views India's digital payments giants are losing market share: Here's why

17.8K views South Korea's biggest stock market crash in years: What went wrong?

11.4K views How China built the world's fastest supercomputer | LineShine | Nvidia | AMD | Technology

▶️ Featured Video

119.4K views

📈 Performance

Typical video

780–3.6K views

Median 1.9K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

46.1× / week

Most active on Mondays — consistent output keeps an engaged, sponsor-ready audience.

3.6K

Avg views / video

Avg likes

Avg comments

1.93%

Engagement rate

46.1

Uploads / week

13.9K

Lifetime avg / video

299

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2009 — 16 years ago.

🏆Ranked #1,781 among all influencers on SocialDB.

🎯Top Politics influencer — #33 in the niche.

👁️Averages 3.6K views per video.

📤Posts about 46.1× per week.

💬1.93% engagement rate.

🚀Gained 1K subscribers in the last 7 days.

📱2% of recent uploads are Shorts.

🛡️ Audience credibility

40/100 Low

Est. 64% real, active audience · High fake-follower risk.
Low view-through (~0.5%) — many subscribers don't watch, a sign of an inactive or inflated audience.
1.93% engagement — around average for this size.

Est. authentic audience

64%

Fake-follower risk

High

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 53% Female 47%

Age · peak 25-34

13-175%

18-2424%

25-3432%

35-4424%

45+15%

Top geographies

India58%
United States12%
United Kingdom5%
Pakistan4%
United Arab Emirates3%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Business Standard's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Amazon Affiliate

nbn Australia

Shopify

Ray-Ban parent EssilorLuxottica

About

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