731 Woodworks ✓

YouTube @731woodworks Lifestyle (sociology) 📍 United States

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Subscribers

922K

🔥 Buzz rank

#1,579 ▼185

Total Views

266.43M

Videos

Channel age

9 yrs

Est. monthly earnings

$9.5K – $18.4K

📊 Content format · share of recent views

▶️ 92%

⚡ Shorts 8% · ▶️ Long-form 92% — brands place & price integrations differently across the two.

How we estimate

~2.69M recent monthly views × an estimated ad RPM of $3.85–$7.43 per 1,000 views — adjusted for Lifestyle (sociology) content and a US audience. About 8% of recent views are Shorts, valued separately at the much lower Shorts ad rate. Yearly ≈ $114.2K – $220.4K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

488.9K views NEVER Use a Circular Saw Like This (Most Beginners Do)

372.5K views THE Reason Everyone is Buying Klein Tools Now #tools

280.2K views I Found This Genius RYOBI Tool at The Home Depot

223K views This DeWALT Tool is FLYING Off The Shelf at Lowe's RIGHT NOW

▶️ Featured Video

488.9K views

📈 Performance

Typical video

17.3K–72.8K views

Median 34.3K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

7.4× / week

Most active on Wednesdays — consistent output keeps an engaged, sponsor-ready audience.

92.9K

Avg views / video

Avg likes

111

Avg comments

2.32%

Engagement rate

7.4

Uploads / week

135.5K

Lifetime avg / video

289

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2017 — 9 years ago.

🏆Ranked #1,497 among all influencers on SocialDB.

🎯Top Lifestyle (sociology) influencer — #214 in the niche.

👁️Averages 92.9K views per video.

📤Posts about 7.4× per week.

💬2.32% engagement rate.

🚀Gained 2K subscribers in the last 7 days.

📱8% of recent uploads are Shorts.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 10% of subscribers watch each video.
2.32% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 19% Female 81%

Age · peak 25-34

13-179%

18-2428%

25-3432%

35-4417%

45+14%

Top geographies

United States46%
United Kingdom8%
Canada7%
Australia4%
India5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands 731 Woodworks's audience is most likely to respond to — from detected sponsorships in this niche.

Amazon Affiliate

Keeps

Patreon

Shopify

Nebula

BetterHelp

Audible

Genshin Impact

Surfshark

Incogni

About

I'm a tool fanatic and love sharing my passion for tools! I hope to help you make better buying decisions.

Hi, I'm Matt Outlaw. I’ve been working in the trades since 1995, with experience in general construction, carpentry, woodworking, and more. Now, as a full-time YouTuber, my mission is to help woodworkers like you make informed, confident decisions on tools and improve your woodworking skills. Whether it’s through honest tool reviews or practical woodworking tips, or helping you make money woodworking, I’m here to support your craft every step of the way.

Wondering where we got the name 731 Woodworks? It’s a nod to my wife and I's anniversary on July 31st. The anchor in our logo? That comes from Hebrews 6:19, symbolizing the hope we have!