48 Hours ✓

YouTube @48hours Entertainment

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Subscribers

2.49M

🔥 Buzz rank

#550 ▲10465

Total Views

1.34B

Videos

2.4K

Channel age

13 yrs

Est. monthly earnings

$21.5K – $41.6K

How we estimate

~13.53M recent monthly views × an estimated ad RPM of $1.60–$3.08 per 1,000 views — adjusted for Entertainment content. Yearly ≈ $258.6K – $498.7K. Excludes sponsorships, memberships & merch. Full methodology →

Known for

2.14M views The Love Bombing of Gloria Choi | Full Episode

1.57M views The Soldier's Wife | Full Episode

1.52M views The Millionaire, the Model and the Hit Man | Full Episode

1.25M views Mommy Dearest | Full Episode

▶️ Featured Video

2.14M views

📈 Performance

Typical video

50.8K–829K views

Median 188.1K — the reliable floor a brand can expect, not just the headline average.

Upload rhythm

6.9× / week

Most active on Fridays — consistent output keeps an engaged, sponsor-ready audience.

454.9K

Avg views / video

5.8K

Avg likes

765

Avg comments

1.45%

Engagement rate

6.9

Uploads / week

564.6K

Lifetime avg / video

540

Views / subscriber

Shorts (recent views)

Engagement rate = (likes + comments) ÷ views across recent videos.

💡 Did you know?

🗓️Joined YouTube in 2013 — 13 years ago.

🏆Ranked #724 among all influencers on SocialDB.

🎯Top Entertainment influencer — #89 in the niche.

👁️Averages 454.9K views per video.

📤Posts about 6.9× per week.

💬1.45% engagement rate.

🚀Gained 10K subscribers in the last 7 days.

🏅Earned the Gold Play Button for passing 1M subscribers.

🛡️ Audience credibility

76/100 Good

Est. 85% real, active audience · Low fake-follower risk.
Healthy view-through — roughly 18% of subscribers watch each video.
1.45% engagement — around average for this size.

Est. authentic audience

85%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 51% Female 49%

Age · peak 18-24

13-1711%

18-2430%

25-3429%

35-4419%

45+11%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands 48 Hours's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Patreon

Amazon Affiliate

Epidemic Sound

Shopify

AG1

Surfshark

NordVPN

Incogni

Robinhood

About

True crime. Real justice. "48 Hours" investigates the most intriguing crime and justice cases that touch on all areas of the human experience including greed and passion. "48 Hours," which premiered in 1988, has developed a rich history of original reporting and impact journalism that has helped exonerate wrongly convicted people, caused cold cases to be reopened and solved, and along the way changed lives.

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