Influencer Rate Calculator
What's a sponsored post actually worth? Get a fair price range for any creator — broken down by deliverable, built from real reach.
A market-ballpark estimate for planning — real deal prices vary by niche, deliverables and exclusivity. Creators set their own rate when they claim their profile.
Or estimate manually
Rates scale with real reach. Pick a platform and enter a follower count.
Rate benchmarks reflect 2025–26 market ranges across SocialDB's creator corpus.
Frequently asked questions
How much should an influencer charge per post?
A common baseline is a CPM on real reach — roughly $10–25 per 1,000 views or followers depending on platform — adjusted up for strong engagement, niche and usage rights. This tool estimates that range and breaks it down by deliverable.
Why is the rate different per deliverable?
A dedicated video is worth far more than a pre-roll mention or a story. We price each deliverable from the same engine that powers real bookings on SocialDB.
Does engagement change the rate?
Yes. A creator with above-average engagement can command a premium because their audience actually acts — so entering an engagement rate sharpens the estimate.
Is it free?
Yes — free and no login. Creators can claim their profile to set their own rates and get booked with escrow-backed payments.