🤝
Make a deal with OBI
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
205.9K
Total likes
1.8M
Videos
481
Following
83
💰 Suggested sponsorship rate
$5.8K – $9.4K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor OBI
Known for
📊 Engagement & reach
Engagement rate · Building
1.85%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
3.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
287.9K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
3.1 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
2.5K×
Follows just 83 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Home, Furniture & Appliances
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 287.9K views per stream.
📤Posts about 3.5× per week.
💬1.85% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~1.4× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.85% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Ob große oder kleine DIY-Projekte, mit OBI ist alles machbar!
📸 Gallery
Recent content
Gartenschlauch entwirren stellt meine Geduld auf die Probe. 😤 #obibaumarkt #mitobigemacht #borntoforcedto #garten
931 views · 1 day ago
Was brauchen wir alle diesen Sommer? Genau! Den passenden Spitznamen. 😎 Schreib deinen in die Kommentare. 👇 #obibaumarkt #mitobigemacht #biber #hitze #sommer
7.3K views · 3 days ago
Mehr Basilikum, weniger Nachkaufen. 🌱 Dieser Hack macht’s möglich. #obibaumarkt #mitobigemacht #basilikum #hack #gemüse
2.5K views · 6 days ago
Viele Produkte haben mehr Funktionen, als du denkst. 💡 #obibaumarkt #mitobigemacht #produkte #zweckentfremden #hacks
184.5K views · 8 days ago
Dürfen wir vorstellen: Unsere zwei neuen Mitarbeiter @Luis & Valentin. 😅⚒️ Meint ihr, sie überstehen die Probezeit? #obibaumarkt #baumarkt #luisundvalentin #mitobigemacht
2M views · 10 days ago
200.000 Macher:innen?! 🤯 Danke, dass ihr jedes Projekt mit uns feiert. Jetzt wird's erst richtig wild. 🔨 #obibaumarkt #mitobigemacht #meilenstein #200K
14.6K views · 13 days ago
DIY fertig stellen > Hochzeit. 👀 #obibaumarkt #mitobigemacht #lifeevents
8.1K views · 15 days ago
Es kann sich nur um Stunden handeln ... 🌱 #obibaumarkt #mitobigemacht #pflanzen #wenndufertigbist
279.9K views · 17 days ago
Nicht nur für den mentalen Support dabei. 🥹 #obibaumarkt #mitobigemacht #markt #hund
9.9K views · 20 days ago
Digga, das isser doch, der OBI Biber?! 🦫 Kein Scherz: Beim aktuell laufenden Azubimarkt leiten unsere Nachwuchskräfte den gesamten OBI Markt komplett eigenständig. Schaut euch gerne an, wie die Teams das wuppen. 🧡 📍Dresden: Nur noch bis 25.07. 📍Herford: Next Stop vom 27.07.-13.08.#FnaFWithStresstabs
370.8K views · 21 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does OBI charge for a sponsorship?
OBI hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact OBI for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify OBI, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does OBI have?
OBI has 205,855 followers on TikTok.
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Booking an event / appearance is a Pro feature. Upgrade to book OBI for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ OBI gets notified by email
- ✓ Fee held in escrow, released after the appearance
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