Lookalikes of Wayfair in Shopping & Retail, ranked by shared niche, audience size, country and sponsor overlap. Add the best fits to a lead list for your outreach.

Influencer	Platform	Subscribers	Engagement	Category	Location	Est. earnings/mo
Five Below@fivebelow	TikTok	1.3M	0.85%	Shopping & Retail	—	N/A
target@target	TikTok	3.4M	0.42%	Shopping & Retail	—	N/A
Vitamasques US@vitamasques	TikTok	100.3K	0.7%	Shopping & Retail	—	N/A
AndCollar@andcollar	TikTok	493	7.71%	Shopping & Retail	—	N/A
Yepoda@yepoda	TikTok	233.2K	0.38%	Shopping & Retail	—	N/A
Sourcebooks@sourcebooks	TikTok	9.5K	3.51%	Shopping & Retail	—	N/A
LaRochePosayUS@larocheposayus	TikTok	411.6K	2.34%	Shopping & Retail	—	N/A
Salomon@salomon	TikTok	377.1K	1.83%	Shopping & Retail	—	N/A
Ridge@ridge	TikTok	93.3K	1.82%	Shopping & Retail	—	N/A
vesselpowersports@vesselpowersports	TikTok	93K	1.64%	Shopping & Retail	—	N/A
Superdrug@superdrug	TikTok	939.3K	0.18%	Shopping & Retail	—	N/A
Khy by Kylie Jenner@khy	TikTok	272.6K	28.49%	Shopping & Retail	—	N/A
massappeal@massappeal	TikTok	63.1K	5.73%	Shopping & Retail	—	N/A
Goddess Maintenance Company@goddess.pro	TikTok	627	3.67%	Shopping & Retail	—	N/A
ECCO@ecco	TikTok	1.9M	1.15%	Shopping & Retail	—	N/A
Funko@funko	TikTok	895.9K	0.88%	Shopping & Retail	—	N/A
KastKingUSA@kastkingusa	TikTok	150.4K	0.6%	Shopping & Retail	—	N/A
essie@essie	TikTok	226.9K	1.2%	Shopping & Retail	—	N/A
setactive@setactive	TikTok	181.2K	0.91%	Shopping & Retail	—	N/A
BEACHWASHED@beachwashed	TikTok	208	28.37%	Shopping & Retail	—	N/A
TKEES@tkees	TikTok	4.7K	1.13%	Shopping & Retail	—	N/A
touchland@touchland	TikTok	731.7K	0.55%	Shopping & Retail	—	N/A
KORRES@korres	TikTok	40.2K	0.4%	Shopping & Retail	—	N/A
skinfood_global@skinfood_global	TikTok	38.2K	0.66%	Shopping & Retail	—	N/A
SlasherWorldLA@slasherworldla	TikTok	5.5K	13.8%	Shopping & Retail	—	N/A
pinkpewter@pinkpewter	TikTok	6.2K	8.48%	Shopping & Retail	—	N/A
The Doux Hair Care@ilovethedoux	TikTok	100.9K	1.73%	Shopping & Retail	—	N/A
YesStyle@yesstyle	TikTok	1.3M	0.38%	Shopping & Retail	—	N/A
madhappy@madhappy	TikTok	65.7K	24.9%	Shopping & Retail	—	N/A
Samsung US@samsungus	TikTok	1.3M	0.51%	Shopping & Retail	—	N/A
Aventura Mall@aventuramall	TikTok	115.3K	0.9%	Shopping & Retail	—	N/A
milkmakeup@milkmakeup	TikTok	1.3M	0.86%	Shopping & Retail	—	N/A
Doritos@doritos	TikTok	1.9M	0.43%	Shopping & Retail	—	N/A
ISNTREE US@isntree	TikTok	54.1K	0.9%	Shopping & Retail	—	N/A
footlocker@footlocker	TikTok	1.6M	0.73%	Shopping & Retail	—	N/A
22offroad@22offroad	TikTok	8.4K	32.18%	Shopping & Retail	—	N/A
miccostumes@miccostumes.com	TikTok	367K	15.09%	Shopping & Retail	—	N/A
Ralph Lauren@ralphlauren	TikTok	1.8M	0.57%	Shopping & Retail	—	N/A
Rip Smacker Breaks@ripsmackers	TikTok	52.6K	5.47%	Shopping & Retail	—	N/A
Segway | Official Account@segway	TikTok	136.4K	1.46%	Shopping & Retail	—	N/A
Glaze_Hair@glaze_hair	TikTok	56K	0.95%	Shopping & Retail	—	N/A
dedcool@dedcool	TikTok	45.5K	1.02%	Shopping & Retail	—	N/A
Sunday@sunday	TikTok	14.8K	11.91%	Shopping & Retail	—	N/A
Nomad@nomad	TikTok	19.3K	0.56%	Shopping & Retail	—	N/A
Astronauts.id@astronauts.id	TikTok	219K	6.08%	Shopping & Retail	—	N/A
wildfleurworld@wildfleurworld	TikTok	12.4K	4.86%	Shopping & Retail	—	N/A
faboulash@faboulash	TikTok	24.8K	1.23%	Shopping & Retail	—	N/A
missha.official@missha.official	TikTok	387.2K	0.18%	Shopping & Retail	—	N/A
Z-Man Fishing Products@zmanfishingproducts	TikTok	129.2K	2.08%	Shopping & Retail	—	N/A
Cetaphil US@cetaphil	TikTok	260K	0.65%	Shopping & Retail	—	N/A
SR12 Booba Beauty@sr12boobabeauty	TikTok	9.4K	0.9%	Shopping & Retail	—	N/A
nadulahairwig@nadulahairwig	TikTok	131.5K	1.33%	Shopping & Retail	—	N/A
DUBBY ENERGY@dubby.gg	TikTok	98.8K	0.8%	Shopping & Retail	—	N/A
Kosas@kosas	TikTok	435.4K	0.6%	Shopping & Retail	—	N/A
KontrolFreek@kontrolfreek	TikTok	58.1K	2%	Shopping & Retail	—	N/A
Paris Fletcher ✨@paris	TikTok	199.5K	2.23%	Shopping & Retail	—	N/A
Bath & Body Works@bathandbodyworks	TikTok	1.2M	0.4%	Shopping & Retail	—	N/A
Just.Ingredients@just.ingredients	TikTok	107.1K	0.64%	Shopping & Retail	—	N/A
abercrombiekids@abercrombiekids	TikTok	14.2K	1.9%	Shopping & Retail	—	N/A
Goop@goop	TikTok	219.7K	1.54%	Shopping & Retail	—	N/A